---
title: "Search terms — miso paste - Flapen"
canonical_url: "https://flapen.com/research/ae/grocery/miso-paste/search-terms"
last_updated: "2026-08-02T08:44:19.432Z"
locale: en
meta:
  description: "Niche score 52/100 · $88K/yr market · 35K searches/yr · $71.08 avg price. A small market ($88K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $88K/yr market · 35K searches/yr · $71.08 avg price. A small market ($88K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — miso paste - Flapen"
---

# **miso paste**

**Worth a look**

Shows low returns (0.2%), but a small market ($88K/yr) keeps it on the watch list.

Market size 22Growth 59Conversion 45Competition 25Returns 99Price range 31Avg price 86Brand share 36Review moat 70Quality gap 84

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$71.08**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****692.93**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+35.2%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****3.6%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****$18.82–$283.33**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****70%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Bad****$88K**

$88K/yr · 35K searches

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=ae&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=ae&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=ae&signal=out_of_stock "OOS rate > 10%")