---
title: "Miso Paste — $88K/yr Amazon AE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/ae/grocery/miso-paste"
last_updated: "2026-07-31T17:33:03.753Z"
locale: en
meta:
description: "Niche score 52/100 · $88K/yr market · 35K searches/yr · $71.08 avg price. A small market ($88K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $88K/yr market · 35K searches/yr · $71.08 avg price. A small market ($88K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Miso Paste — $88K/yr Amazon AE Niche (2026) - Flapen"
---
# **miso paste**
**Worth a look**
Shows low returns (0.2%), but a small market ($88K/yr) keeps it on the watch list.
Market size 22Growth 59Conversion 45Competition 25Returns 99Price range 31Avg price 86Brand share 36Review moat 70Quality gap 84
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$71.08**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****692.93**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+35.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$18.82–$283.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****$88K**
$88K/yr · 35K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=ae&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=ae&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=ae&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Arab Emirates niche tracking, miso paste is a $88K/yr Amazon United Arab Emirates market (35K searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **miso paste market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$89K–$107K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#50**
- **Page quality**
- **0%**
- **Prime**
- **20%**
- **Sponsored**
- **27%**
- **Out of stock**
- **6.3%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**13**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**13%**
- genso49% - Generic16% - Marukome11% - MIKO4% - S&B3% - MISO MASTER ORGANIC3% - Open — no brand owns it (5 brands, 13%)
## **Demand**
Weekly Amazon search volume, last 39 weeks — +35.2% search growth over the last 90 days.
3K2KSpike '26Oct '25Dec '25Jan '26Mar '26Apr '26May '26Jul '26
[**Open Trend **](https://flapen.com/research/ae/grocery/miso-paste/trend)
## **Top miso paste products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$18K30%$26K40%$35K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GENSO MISO PASTE LIGHT (SHIRO MISO) 1Kg**genso**$27.55**4.2★40 rev](https://www.amazon.ae/dp/B0D8B8JB6V) [2**GENSO MISO PASTE DARK (AKA MISO) 1 KG**genso**$27.25**3.6★18 rev](https://www.amazon.ae/dp/B0D6RV56FH) [3**Marukome Miso Gluten Free Vegan 13.2 Ounce**Marukome**$86.39**4.5★3,530 rev](https://www.amazon.ae/dp/B079QBF4TN) [4**Harikari Organic Red Miso Paste 500g**Generic**$66.79**4.1★7 rev](https://www.amazon.ae/dp/B0FLWMYQXP) [5**Organic Japanese White Miso Paste Unpasteurised 270g**Generic**$61.85**2.9★2 rev](https://www.amazon.ae/dp/B0FJ7PN9SH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Harikari Organic Red Miso Paste 500g**Generic**$66.79**7 rev11mo ago](https://www.amazon.ae/dp/B0FLWMYQXP) [**Kaneyo Satsuma Miso Paste 1 kg**Generic**$77.07**0 rev11mo ago](https://www.amazon.ae/dp/B0FLWPS1R6) [**Organic Japanese White Miso Paste Unpasteurised 270g**Generic**$61.85**2 rev1y ago](https://www.amazon.ae/dp/B0FJ7PN9SH) [**Organic Japanese Reduced Salt Miso Paste Unpasteurised 270g**Generic**$70.20**2 rev1y ago](https://www.amazon.ae/dp/B0FJ7R7461) [**MARUFUKU From Japan Authentic Shiro White Miso paste 7.0 OZ- Savory Japanese Seasoning For Cooking Soup Base Broth Stew Salad Dressing Sauce Marinade Ramen**MARUFUKU**$65.90**484 rev1y ago](https://www.amazon.ae/dp/B0B7KC8SWC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Aeugo Miso Master Organic Sweet White Miso | Organic Kosher Gluten-Free Non-GMO | Handcrafted and Naturally Fermented | 16 oz tub**MISO MASTER ORGANIC**$283.33**3.7★**▲ 260%**](https://www.amazon.ae/dp/B078HS24KW) [**Kaneyo Satsuma Miso Paste 1 kg**Generic**$77.07**0.0★**▲ 76%**](https://www.amazon.ae/dp/B0FLWPS1R6) [**Muso From Japan Umami Broth Dashi Powder Bonito 1.4oz (Pack of 1**Muso From Japan**$26.18**4.5★**▲ 28%**](https://www.amazon.ae/dp/B07TC7GYFT) [**Organic Japanese Reduced Salt Miso Paste Unpasteurised 270g**Generic**$70.20**5.0★**▲ 13%**](https://www.amazon.ae/dp/B0FJ7R7461) [**Marukome Miso Gluten Free Vegan 13.2 Ounce**Marukome**$86.39**4.5★**— 9%**](https://www.amazon.ae/dp/B079QBF4TN)
**~~View all trending →~~**
## **What buyers say about miso paste**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**الذوق العام**67%
*“Great taste”*
**الجودة الشاملة**17%
*“Excellent product all round”*
### **What buyers complain about **
**رطب/جاف**50%
*“inside it was super dry”*
## **Common questions**
- **Is miso paste profitable to sell on Amazon United Arab Emirates?**
- The niche generates $88K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +35.2%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the miso paste niche?**
- 11 brands and 13 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in miso paste?**
- Top complaints mined from reviews: رطب/جاف. The return rate is 0.2%.
- **What does it cost to enter the miso paste niche?**
- Listings span $18.82–$283.33; the average listing price is $71.08 (sweet spot $15–$100). The average incumbent carries 693 reviews — the moat a new listing must climb.
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