---
title: "Mayonnaise — $151K/yr Amazon AE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/ae/grocery/mayonnaise"
last_updated: "2026-07-31T17:59:08.086Z"
locale: en
meta:
description: "Niche score 55/100 · $151K/yr market · 127K searches/yr · $13.55 avg price. Soft demand (-7.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $151K/yr market · 127K searches/yr · $13.55 avg price. Soft demand (-7.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mayonnaise — $151K/yr Amazon AE Niche (2026) - Flapen"
---
# **mayonnaise**
**Worth a look**
Shows low returns (0.1%), but soft demand (-7.7% this quarter) keeps it on the watch list.
Market size 32Growth 21Conversion 82Competition 64Returns 100Price range 61Avg price 63Brand share 31Review moat 97Quality gap 50
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****69.21**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****8.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****$13.55**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$3.94–$32.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$151K**
$151K/yr · 127K searches
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-7.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Arab Emirates niche tracking, mayonnaise is a $151K/yr Amazon United Arab Emirates market (127K searches/yr). The top 5 brands hold 87% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mayonnaise market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$203K–$271K**
- units × avg price
- **Conversion rate**
- **8.8%**
- **Avg BSR**
- **#34**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **12%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **63 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 84%
**Open market**
**8%**
- HEINZ38% - Kewpie25% - American Garden10% - American Harvest7% - Generic7% - Noor6% - Open — no brand owns it (3 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.7% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/ae/grocery/mayonnaise/trend)
## **Top mayonnaise search terms**
- **mayonnaise**79K/yr-8.6%9.1% conv. - **kewpie mayonnaise**12K/yr-3.8%5.8% conv. - **مايونيز**11K/yr-20.7%4.5% conv. - **kewpie**10K/yr+6.2%3.1% conv. - **mayo**7K/yr+20.3%6.6% conv. - **japanese mayonnaise**4K/yr-22.0%5.3% conv. - **heinz mayonnaise**5K/yr-13.0%6.6% conv. [**All search terms **](https://flapen.com/research/ae/grocery/mayonnaise/search-terms)
## **Top mayonnaise products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$8K10%$15K15%$23K20%$30K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kewpie Mayonnaise Japanese Style 310 gms**Kewpie**$14.57**4.5★249 rev](https://www.amazon.ae/dp/B07NF7XT4Y) [2**Heinz heinz mayonnaise creamy classic jar 940 gr - promo pack**HEINZ**$11.07**4.4★116 rev](https://www.amazon.ae/dp/B082XGVCNW) [3**Heinz Creamy Classic Mayonnaise Top Down Squeezy Bottle 225ml**HEINZ**$9.69**4.5★69 rev](https://www.amazon.ae/dp/B07P7LTM2X) [4**Heinz Heinzâ Creamy Classic Mayonnaise 600 ML - Promo Pack**HEINZ**$12.72**4.4★112 rev](https://www.amazon.ae/dp/B07PCFGSNX) [5**American Harvest Real Mayonnaise | Gluten Free | 946ml (32oz) Jar**American Harvest**$6.59**4.1★148 rev](https://www.amazon.ae/dp/B07P61BMXY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kewpie Mayonnaise 450 g**Kewpie**$21.14**3 rev5mo ago](https://www.amazon.ae/dp/B0FTHX4MG2) [**Hellmanns Mayonnaise Ideal as a dip dressing or spread Real 100% recycled plastic bottle 915g**Hellmann's**$21.04**37 rev10mo ago](https://www.amazon.ae/dp/B0D31RHS13) [**Kewpie Chilli Mayo 310ml**Kewpie**$25.21**4 rev11mo ago](https://www.amazon.ae/dp/B0BF59QHQH) [**Knorr Creamy Mayonnaise Original Flavour Ideal As A Dip Dressing Or Spread 240ml**Knorr**$7.54**16 rev2y ago](https://www.amazon.ae/dp/B0CTHTPMND) [**Hellmanns Mayonnaise Ideal As A Dip Dressing Or Spread 100% Recycled Plastic Bottle 410g**Hellmann's**$14.55**47 rev2y ago](https://www.amazon.ae/dp/B0CP9LFJVS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hellmanns Mayonnaise Ideal as a dip dressing or spread Real 100% recycled plastic bottle 915g**Hellmann's**$21.04**4.7★**▲ 227%**](https://www.amazon.ae/dp/B0D31RHS13) [**Knorr Mayonnaise Regular 946ml**Generic**$11.84**4.4★**▲ 166%**](https://www.amazon.ae/dp/B0BVSQLWCN) [**Kewpie Mayonnaise 450 g**Kewpie**$21.14**5.0★**▲ 130%**](https://www.amazon.ae/dp/B0FTHX4MG2) [**Kewpie Chilli Mayo 310ml**Kewpie**$25.21**5.0★**▲ 71%**](https://www.amazon.ae/dp/B0BF59QHQH) [**American Harvest Real Mayonnaise | Gluten Free | 946ml (32oz) Jar**American Harvest**$6.59**4.1★**▲ 64%**](https://www.amazon.ae/dp/B07P61BMXY)
**~~View all trending →~~**
## **What buyers say about mayonnaise**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**الذوق العام**50%
*“Yummy”*
**الملمس/الاتساق-الإجمالي**15%
*“I like the texture of this one the most”*
**التوابل**8%
*“So yummy with spicy and smoky flavors”*
**الجودة الشاملة**8%
*“Good product, I like it”*
**حلاوة**4%
*“Its sweet”*
**سهولة الاستخدام**2%
*“The squeeze bottle is convenient”*
### **What buyers complain about **
**نكهة**15%
*“the flavor feels fairly ordinary”*
**مخفف/مائي**10%
*“Little watery for my liking”*
**الحجم الكلي**10%
*“Small size”*
**حامِض**10%
*“just a synthetic sourness”*
**حلاوة**7%
*“Contains sugar”*
**المكونات-إجمالاً**7%
*“The description does not list it in the ingredients”*
**المنتج المعلن عنه مقابل المنتج الفعلي**7%
*“Inaccurate description, contains SUGAR”*
**الذوق العام**5%
*“though there are more satisfying options for taste”*
## **Common questions**
- **Is mayonnaise profitable to sell on Amazon United Arab Emirates?**
- The niche generates $151K/yr across 33 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the mayonnaise niche?**
- 9 brands and 23 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in mayonnaise?**
- Top complaints mined from reviews: نكهة, مخفف/مائي, الحجم الكلي. The return rate is 0.1%.
- **When does demand for mayonnaise peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the mayonnaise niche?**
- Listings span $3.94–$32.62; the average listing price is $13.55 (sweet spot $15–$100). The average incumbent carries 69 reviews — the moat a new listing must climb.
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