---
title: "Trend — matta rice - Flapen"
canonical_url: "https://flapen.com/research/ae/grocery/matta-rice/trend"
last_updated: "2026-08-02T09:04:29.022Z"
locale: en
meta:
  description: "Niche score 56/100 · $108K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $108K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — matta rice - Flapen"
---

# **matta rice**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 26Growth 13Conversion 79Competition 49Returns 100Price range 75Avg price 86Brand share 47Review moat 98Quality gap 68

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Incredible****31.24**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****$19.25**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****8.0%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$1.99–$55.12**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****55%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$108K**

$108K/yr · 70K searches

**Growth**

**Bad****-23.6%**

90-day search growth — must beat 0% to launch

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=ae&signal=low_review_barrier "Top brand's reviews < 500")