---
title: "Matta Rice — $108K/yr Amazon AE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/ae/grocery/matta-rice"
last_updated: "2026-07-31T18:55:38.180Z"
locale: en
meta:
description: "Niche score 56/100 · $108K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $108K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Matta Rice — $108K/yr Amazon AE Niche (2026) - Flapen"
---
# **matta rice**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 26Growth 13Conversion 79Competition 49Returns 100Price range 75Avg price 86Brand share 47Review moat 98Quality gap 68
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****31.24**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$19.25**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****8.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$1.99–$55.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$108K**
$108K/yr · 70K searches
**Growth**
**Bad****-23.6%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=ae&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Arab Emirates niche tracking, matta rice is a $108K/yr Amazon United Arab Emirates market (70K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov. Verdict: Worth a look — 56/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **matta rice market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$154K–$193K**
- units × avg price
- **Conversion rate**
- **8.0%**
- **Avg BSR**
- **#77**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **5%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **—flat
**Sellers**
**15**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 99%
**Open market**
**17%**
- Lulu35% - Double Horse13% - Green Farm11% - Nirapara10% - Nitra8% - Generic6% - Open — no brand owns it (6 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -23.6% search growth over the last 90 days.
4K3KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/ae/grocery/matta-rice/trend)
## **Top matta rice search terms**
- **matta rice**26K/yr+19.2%9.8% conv. - **matta rice 5kg**23K/yr-42.8%10.3% conv. - **palakkadan matta rice 5kg**13K/yr-37.0%7.6% conv. - **double horse vadi matta rice 5kg**5K/yr-28.6%9.0% conv. - **palakkadan matta rice**3K/yr-30.6%5.3% conv. [**All search terms **](https://flapen.com/research/ae/grocery/matta-rice/search-terms)
## **Top matta rice products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$9K12%$13K16%$17K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LuLu Short Grain Matta Rice 5kg**Lulu**$18.02**4.2★32 rev](https://www.amazon.ae/dp/B0B9H5YNYB) [2**Green Farm Palakkadan Matta Rice 5kg**Green Farm**$18.59**4.3★35 rev](https://www.amazon.ae/dp/B0B94PRJX9) [3**Nirapara Palakkadan Matta Rice Long Grain 5kg**Nirapara**$19.30**4.6★16 rev](https://www.amazon.ae/dp/B09HXW7877) [4**Double Horse Long Grain Matta Rice 5kg**Double Horse**$26.02**4.3★29 rev](https://www.amazon.ae/dp/B0BDGCBJDX) [5**LuLu Long Grain Matta Rice 5kg**Lulu**$20.71**4.1★26 rev](https://www.amazon.ae/dp/B0BCK74RDV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Terrafresh Authentic Short Grain Red Matta Kerala Rice 1kg**Terrafresh**$1.99**15 rev9mo ago](https://www.amazon.ae/dp/B0FWQTKW5K) [**Terrafresh Premium Palakkadan Red Matta Rice 1kg**Terrafresh**$2.76**9 rev9mo ago](https://www.amazon.ae/dp/B0FWRCRYP4) [**Nitra Palakkadan Matta Rice 5 kg**Nitra**$17.67**10 rev2y ago](https://www.amazon.ae/dp/B0D5MP79DV) [**Nellara Palakkadan Short Grain Matta Rice 5 kg**Nellara**$17.72**25 rev2y ago](https://www.amazon.ae/dp/B0CNKBCJ6N) [**Najaat Matta Rice Short Grain 5 kg**Generic**$17.00**2 rev2y ago](https://www.amazon.ae/dp/B0CF5H4ZRL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nitra Palakkadan Matta Rice 5 kg**Nitra**$17.67**3.9★**▲ 132%**](https://www.amazon.ae/dp/B0D5MP79DV) [**Terrafresh Authentic Short Grain Red Matta Kerala Rice 1kg**Terrafresh**$1.99**4.8★**▲ 119%**](https://www.amazon.ae/dp/B0FWQTKW5K) [**Terrafresh Premium Palakkadan Red Matta Rice 1kg**Terrafresh**$2.76**4.6★**▲ 87%**](https://www.amazon.ae/dp/B0FWRCRYP4) [**Faash Short Grain Matta Rice 5kg**Faash**$16.82**5.0★**▲ 71%**](https://www.amazon.ae/dp/B0B97PYKFW) [**Nirapara Palakkadan Matta Rice Long Grain 5kg**Nirapara**$19.30**4.6★**▲ 70%**](https://www.amazon.ae/dp/B09HXW7877)
**~~View all trending →~~**
## **What buyers say about matta rice**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**الجودة الشاملة**100%
*“Good quality item”*
## **Common questions**
- **Is matta rice profitable to sell on Amazon United Arab Emirates?**
- The niche generates $108K/yr across 21 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -23.6%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the matta rice niche?**
- 12 brands and 15 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 77% of demand.
- **When does demand for matta rice peak?**
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the matta rice niche?**
- Listings span $1.99–$55.12; the average listing price is $19.25 (sweet spot $15–$100). The average incumbent carries 31 reviews — the moat a new listing must climb.
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