---
title: "Mastic Gum — $105K/yr Amazon AE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/ae/grocery/mastic-gum"
last_updated: "2026-07-31T15:26:18.382Z"
locale: en
meta:
description: "Niche score 53/100 · $105K/yr market · 40K searches/yr · $85.92 avg price. Soft demand (-5.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $105K/yr market · 40K searches/yr · $85.92 avg price. Soft demand (-5.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mastic Gum — $105K/yr Amazon AE Niche (2026) - Flapen"
---
# **mastic gum**
**Worth a look**
Shows low returns (0.2%), but soft demand (-5.0% this quarter) keeps it on the watch list.
Market size 26Growth 22Conversion 38Competition 43Returns 99Price range 39Avg price 80Brand share 65Review moat 76Quality gap 96
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$85.92**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****488.06**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$6.90–$222.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$105K**
$105K/yr · 40K searches
**Growth**
**Bad****-5.0%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=ae&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=ae&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=ae&signal=quality_gap "Avg rating < 4.0") [** High Price**](https://flapen.com/research/niches?market=ae&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Arab Emirates niche tracking, mastic gum is a $105K/yr Amazon United Arab Emirates market (40K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Feb. Verdict: Worth a look — 53/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mastic gum market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$107K–$129K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#86**
- **Page quality**
- **0%**
- **Prime**
- **56%**
- **Sponsored**
- **44%**
- **Out of stock**
- **14.6%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **79 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**26**
**Top-5 brand share**
**66%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**24%**
- Generic15% - Batook15% - Jarrow Formulas15% - BRAVA APOTHECARY11% - AWAFI MILL10% - Arar10%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.0% search growth over the last 90 days.
1K600Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/ae/grocery/mastic-gum/trend)
## **Top mastic gum search terms**
- **mastic gum**20K/yr+3.1%4.2% conv. - **مستكة**6K/yr-4.0%1.1% conv. - **مستكة يوناني اصلي**5K/yr-16.5%1.7% conv. - **مستكه**5K/yr-18.0%1.3% conv. - **mastic**4K/yr-9.8%1.4% conv. [**All search terms **](https://flapen.com/research/ae/grocery/mastic-gum/search-terms)
## **Top mastic gum products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$8K12%$13K16%$17K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Batook Chewing Gum Mastic 2SX35 87.5GM**Batook**$16.34**4.4★30 rev](https://www.amazon.ae/dp/B07PLFDZPL) [2**Jarrow Formulas Mastic Gum 1000 mg - 60 Veggie Caps - Natural Formula Supporting Stomach Duodenal & Oral Health - Dietary Supplement - 30 Servings (Packaging May Vary)**Jarrow Formulas**$133.04**4.3★3,011 rev](https://www.amazon.ae/dp/B0013OVVAK) [3**Mastic Gum | Aromatic | Natural | Organic | Origin of Chios Island Greece | By TOKOs (5g)**Generic**$35.12**3.7★33 rev](https://www.amazon.ae/dp/B0C99V6HH7) [4**Chios Gum Mastic Tears 20g 100% Pure Natural Mastiha Resin from Chios Greece**Arar**$103.34**4.2★4 rev](https://www.amazon.ae/dp/B0FBRBYVCQ) [5**AWAFI MILL Mastic Gum Tears Pure Pistacia lentiscus Resin | Mediterranean Mastic Gum for Desserts Ice Cream Breads & Natural Chewing Gum - 28 g | 1 Oz**AWAFI MILL**$71.94**3.8★16 rev](https://www.amazon.ae/dp/B0DDTRZW9N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BRAVA Greek Chios Mastiha (Mastic Gum) 50g First Grade Premium Resin Mediterranean | مستكة خيوس اليونانية 50ج درجة أولى ممتازة جاهزة للمضغ**BRAVA APOTHECARY**$163.56**3 rev6mo ago](https://www.amazon.ae/dp/B0GH3JPJP1) [**BRAVA Greek Chios Mastiha (Mastic Gum) 25g First Grade Premium Natural Resin | مستكة خيوس اليونانية متوسطية 25ج درجة أولى ممتازة**BRAVA APOTHECARY**$102.70**3 rev6mo ago](https://www.amazon.ae/dp/B0GH2WW399) [**AWAFI MILL Mastic Gum Tears Pure Pistacia lentiscus Resin | Mediterranean Mastic Gum for Desserts Ice Cream Breads & Natural Chewing Gum - 114 g | 4 Oz**AWAFI MILL**$222.40**16 rev7mo ago](https://www.amazon.ae/dp/B0G5975VMG) [**Chios Gum Mastic Tears 20g 100% Pure Natural Mastiha Resin from Chios Greece**Arar**$103.34**4 rev1y ago](https://www.amazon.ae/dp/B0FBRBYVCQ) [**Mastic (Mastix) orginal from Greece good for health 100g by Usama Perfumes I Al Hafiz Oud**Generic**$43.80**1 rev1y ago](https://www.amazon.ae/dp/B0F7R6XTV8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mastic Gum | Aromatic | Natural | Organic | Origin of Chios Island Greece | By TOKOs (5g)**Generic**$35.12**3.7★**▲ 218%**](https://www.amazon.ae/dp/B0C99V6HH7) [**AWAFI MILL Mastic Gum Tears Pure Pistacia lentiscus Resin | Mediterranean Mastic Gum for Desserts Ice Cream Breads & Natural Chewing Gum - 114 g | 4 Oz**AWAFI MILL**$222.40**3.8★**▲ 112%**](https://www.amazon.ae/dp/B0G5975VMG) [**BRAVA Greek Chios Mastiha (Mastic Gum) 50g First Grade Premium Resin Mediterranean | مستكة خيوس اليونانية 50ج درجة أولى ممتازة جاهزة للمضغ**BRAVA APOTHECARY**$163.56**3.6★**▲ 88%**](https://www.amazon.ae/dp/B0GH3JPJP1) [**Mastic (Mastix) orginal from Greece good for health 100g by Usama Perfumes I Al Hafiz Oud**Generic**$43.80**5.0★**▲ 81%**](https://www.amazon.ae/dp/B0F7R6XTV8) [**Chios Gum Mastic Tears 20g 100% Pure Natural Mastiha Resin from Chios Greece**Arar**$103.34**4.2★**▲ 43%**](https://www.amazon.ae/dp/B0FBRBYVCQ)
**~~View all trending →~~**
## **What buyers say about mastic gum**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**المكونات الطبيعية**30%
*“Great and natural”*
**المنتج المعلن عنه مقابل المنتج الفعلي**20%
*“As described”*
**سهولة المضغ/البلع**20%
*“The best jawline chewing gum”*
**نكهة**10%
*“pleasant taste”*
**ملمس ناعم**10%
*“Firmness”*
### **What buyers complain about **
**نكهة**25%
*“No flavour”*
**الجودة الشاملة**21%
*“Low quality product”*
**الذوق العام**13%
*“Tastes like Arabic gum not like Mastiha”*
**سهولة المضغ/البلع**13%
*“Hard to chewing”*
**يشم**8%
*“No tast no smell and no flavor”*
**القيمة مقابل المال**8%
*“wast of money”*
### **Top return reasons **
**يشم**100%
## **Common questions**
- **Is mastic gum profitable to sell on Amazon United Arab Emirates?**
- The niche generates $105K/yr across 18 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.0%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the mastic gum niche?**
- 13 brands and 26 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in mastic gum?**
- Top complaints mined from reviews: نكهة, الجودة الشاملة, الذوق العام. The return rate is 0.2%.
- **When does demand for mastic gum peak?**
- Demand peaks in Feb; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the mastic gum niche?**
- Listings span $6.90–$222.40; the average listing price is $85.92 (sweet spot $15–$100). The average incumbent carries 488 reviews — the moat a new listing must climb.
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