---
title: "Reviews — masoor dal - Flapen"
canonical_url: "https://flapen.com/research/ae/grocery/masoor-dal/reviews"
last_updated: "2026-08-02T10:11:41.340Z"
locale: en
meta:
  description: "Niche score 48/100 · $80K/yr market · 50K searches/yr · $6.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · $80K/yr market · 50K searches/yr · $6.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Reviews — masoor dal - Flapen"
---

# **masoor dal**

**Skip it**

Prices mostly outside the sweet spot ($2.74–$11.61) — this niche doesn't clear our bar today.

Market size 20Growth 10Conversion 100Competition 76Returns 100Price range 0Avg price 18Brand share 3Review moat 96Quality gap 58

**Conversion**

**Incredible****25.2%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Incredible****70.45**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$80K**

$80K/yr · 50K searches

**Avg price**

**Bad****$6.36**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-30.3%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****$2.74–$11.61**

cheapest to priciest tracked listing — scored on the share inside $15–$100