---
title: "Masoor Dal — $80K/yr Amazon AE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/ae/grocery/masoor-dal"
last_updated: "2026-08-02T08:00:35.795Z"
locale: en
meta:
description: "Niche score 48/100 · $80K/yr market · 50K searches/yr · $6.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $80K/yr market · 50K searches/yr · $6.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Masoor Dal — $80K/yr Amazon AE Niche (2026) - Flapen"
---
# **masoor dal**
**Skip it**
Prices mostly outside the sweet spot ($2.74–$11.61) — this niche doesn't clear our bar today.
Market size 20Growth 10Conversion 100Competition 76Returns 100Price range 0Avg price 18Brand share 3Review moat 96Quality gap 58
**Conversion**
**Incredible****25.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****70.45**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$80K**
$80K/yr · 50K searches
**Avg price**
**Bad****$6.36**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-30.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$2.74–$11.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Arab Emirates niche tracking, masoor dal is a $80K/yr Amazon United Arab Emirates market (50K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 48/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **masoor dal market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$95K–$127K**
- units × avg price
- **Conversion rate**
- **25.2%**
- **Avg BSR**
- **#15**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **13%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**6 **▲rising
**Sellers**
**14**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**39%**
Top 20: 82%
**Open market**
**0%**
- Lulu63% - Bayara21% - Madhoor9% - Organic Tattva3% - Natures Choice3% - Green Valley1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -30.3% search growth over the last 90 days.
4K3KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/ae/grocery/masoor-dal/trend)
## **Top masoor dal search terms**
- **dal**28K/yr-27.6%19.3% conv. - **pulses**12K/yr-31.3%14.6% conv. - **daal**10K/yr-36.1%18.8% conv. [**All search terms **](https://flapen.com/research/ae/grocery/masoor-dal/search-terms)
## **Top masoor dal products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$5K9%$7K12%$10K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LuLu Masoor Dal 400g**Lulu**$2.97**4.4★85 rev](https://www.amazon.ae/dp/B0BB7F6CMV) [2**LuLu Moong Dal 400g**Lulu**$3.73**4.4★69 rev](https://www.amazon.ae/dp/B0BB7DLHTP) [3**LuLu Toor Dal 400g**Lulu**$5.42**4.0★69 rev](https://www.amazon.ae/dp/B0BB79291T) [4**Bayara Masoor Dal 1kg**Bayara**$7.51**4.6★200 rev](https://www.amazon.ae/dp/B07P75SC96) [5**LuLu Chana Dal 400g**Lulu**$2.74**4.2★81 rev](https://www.amazon.ae/dp/B0BB7CQHFC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Organic Tattva Masoor Dal 1 kg**Organic Tattva**$10.50**30 rev3y ago](https://www.amazon.ae/dp/B0BZZ7DJ7D) [**LuLu Masoor Dal 400g**Lulu**$2.97**85 rev3y ago](https://www.amazon.ae/dp/B0BB7F6CMV) [**LuLu Moong Dal 400g**Lulu**$3.73**69 rev3y ago](https://www.amazon.ae/dp/B0BB7DLHTP) [**LuLu Toor Dal 400g**Lulu**$5.42**69 rev3y ago](https://www.amazon.ae/dp/B0BB79291T) [**LuLu Chana Dal 400g**Lulu**$2.74**81 rev3y ago](https://www.amazon.ae/dp/B0BB7CQHFC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Madhoor Toor Dal 1kg**Madhoor**$7.55**4.1★**▲ 74%**](https://www.amazon.ae/dp/B08H31R2C8) [**Organic Tattva Masoor Dal 1 kg**Organic Tattva**$10.50**4.9★**▲ 73%**](https://www.amazon.ae/dp/B0BZZ7DJ7D) [**Madhoor Moong Dal Yellow Gram Split 1kg**Madhoor**$6.42**4.5★**▲ 62%**](https://www.amazon.ae/dp/B08H31ZGWJ) [**Madhoor Masoor Dal Split Red Lentil 1kg**Madhoor**$4.78**4.3★**▲ 31%**](https://www.amazon.ae/dp/B08H31KYG5) [**LuLu Moong Whole 400g**Lulu**$4.38**4.4★**▲ 27%**](https://www.amazon.ae/dp/B0BB7C7PCF)
**~~View all trending →~~**
## **What buyers say about masoor dal**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**الجودة الشاملة**68%
*“Good Quality”*
**القيمة مقابل المال**17%
*“Good value for money”*
**الذوق العام**3%
*“and tastes great”*
**تعليمات الطبخ**3%
*“cooks evenly”*
### **What buyers complain about **
**الجودة الشاملة**33%
*“Not very good”*
**القيمة مقابل المال**33%
*“price increased lately”*
## **Common questions**
- **Is masoor dal profitable to sell on Amazon United Arab Emirates?**
- The niche generates $80K/yr across 38 tracked products. 90-day search growth is -30.3%. Flapen's verdict: Skip it (48/100).
- **How competitive is the masoor dal niche?**
- 6 brands and 14 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in masoor dal?**
- Top complaints mined from reviews: الجودة الشاملة, القيمة مقابل المال. The return rate is 0.0%.
- **When does demand for masoor dal peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the masoor dal niche?**
- Listings span $2.74–$11.61; the average listing price is $6.36 (sweet spot $15–$100). The average incumbent carries 70 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 66 [**dates**](https://flapen.com/research/ae/grocery/dates)$931K/yr-28.8%**Worth a look**- 66 [**granola**](https://flapen.com/research/ae/grocery/granola)$129K/yr+28.7%**Worth a look**- 66 [**diet pepsi**](https://flapen.com/research/ae/grocery/diet-pepsi)$622K/yr+18.2%**Worth a look**- 66 [**oil**](https://flapen.com/research/ae/grocery/oil)$1.5M/yr-10.5%**Worth a look**- 66 [**protein chips**](https://flapen.com/research/ae/grocery/protein-chips)$375K/yr+67.0%**Worth a look**- 66 [**glass water**](https://flapen.com/research/ae/grocery/glass-water)$1.3M/yr+15.5%**Launch it**[**All Grocery niches **](https://flapen.com/research/ae/grocery)