---
title: "Makhana — $147K/yr Amazon AE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/ae/grocery/makhana"
last_updated: "2026-08-01T17:24:29.478Z"
locale: en
meta:
description: "Niche score 58/100 · $147K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $147K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Makhana — $147K/yr Amazon AE Niche (2026) - Flapen"
---
# **makhana**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 32Growth 50Conversion 97Competition 25Returns 100Price range 76Avg price 32Brand share 36Review moat 96Quality gap 81
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Incredible****84.8**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$2.87–$54.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+19.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$147K**
$147K/yr · 104K searches
**Avg price**
**Okay****$9.84**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=ae&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Arab Emirates niche tracking, makhana is a $147K/yr Amazon United Arab Emirates market (104K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Sep. Verdict: Worth a look — 58/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **makhana market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$246K–$295K**
- units × avg price
- **Conversion rate**
- **14.4%**
- **Avg BSR**
- **#73**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **2.7%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**13%**
- Madhoor46% - Haldiram's15% - MR. MAKHANA11% - INDIA MILLS6% - Datar5% - TAJ Gourmet Foods4% - Open — no brand owns it (4 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +19.8% search growth over the last 90 days.
3K2KSpike '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/ae/grocery/makhana/trend)
## **Top makhana search terms**
- **makhana**59K/yr+25.2%13.7% conv. - **madhoor**11K/yr+16.5%0.6% conv. - **makhana fox nuts**12K/yr-10.9%13.1% conv. - **fox nuts**6K/yr+13.8%10.1% conv. - **makana**4K/yr+8.2%11.5% conv. - **madhoor store**4K/yr+113.7%0.3% conv. - **phool makhana**5K/yr-0.3%10.0% conv. - **makhana 1kg**3K/yr+40.1%3.7% conv. [**All search terms **](https://flapen.com/research/ae/grocery/makhana/search-terms)
## **Top makhana products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$22K30%$44K45%$66K60%$88K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Madhoor Phool Makhana 100Gm**Madhoor**$8.47**4.3★212 rev](https://www.amazon.ae/dp/B08H31XZ4T) [2**Haldirams Magic Makhana Roasted Foxnuts Mast Masala 30g**Haldiram's**$2.87**4.0★250 rev](https://www.amazon.ae/dp/B07P8B48TR) [3**INDIA MILLS Foxnuts Phool Patasha/ Makhana 100 gm**INDIA MILLS**$7.10**4.4★109 rev](https://www.amazon.ae/dp/B099HMCGBY) [4**Datar Full Makana 100g**Datar**$12.01**4.5★43 rev](https://www.amazon.ae/dp/B08YXQCVM7) [5**TAJ Gourmet Foods Mr Makhana Himalayan Salt & Pepper 75g I Gluten-free I MSG Free I Healthy Snacks I Roasted in Olive Oil I Zero Trans Fat I Rich Calcium I Roasted Makhana & Foxnuts**TAJ Gourmet Foods**$8.83**4.3★15 rev](https://www.amazon.ae/dp/B08CSRN82W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LuLu Fox Nuts (Phool Makhana) 100 g**Generic**$11.30**0 rev4mo ago](https://www.amazon.ae/dp/B0GSH4JMTM) [**Mawa Raw Foxnuts - Phool Makhana 500g | Lotus Seeds | Wholesome and Nutrient-Rich | High Fiber | Keto Friendly**Mawa Royal Golden**$54.96**45 rev2y ago](https://www.amazon.ae/dp/B0CDGM1LMM) [**Lulu Haldiram Magic Makhana Roasted Foxnut Classic Pudina 30 g**Lulu**$3.83**59 rev3y ago](https://www.amazon.ae/dp/B0C5DWYBMN) [**Mr Makhana Black Salt 25g I Gluten-free I MSG Free I Healthy Snacks I Roasted in Olive Oil I Zero Trans Fat I Rich Calcium I Roasted Makhana & Foxnuts**MR. MAKHANA**$3.52**34 rev3y ago](https://www.amazon.ae/dp/B0B82WSFTV) [**Mr Makhana Black Salt 75g I Gluten-free I MSG Free I Healthy Snacks I Roasted in Olive Oil I Zero Trans Fat I Rich Calcium I Roasted Makhana & Foxnuts**MR. MAKHANA**$8.78**51 rev3y ago](https://www.amazon.ae/dp/B0B82VTXNL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LuLu Fox Nuts (Phool Makhana) 100 g**Generic**$11.30**0.0★**▲ 351%**](https://www.amazon.ae/dp/B0GSH4JMTM) [**Madhoor Phool Makhana 100Gm**Madhoor**$8.47**4.3★**▲ 51%**](https://www.amazon.ae/dp/B08H31XZ4T) [**Mr Makhana Piri Piri Paradise 25g I Gluten-free I MSG Free I Healthy Snacks I Roasted in Olive Oil I Zero Trans Fat I Rich Calcium I Roasted Makhana & Foxnuts**MR. MAKHANA**$3.66**4.2★**▲ 41%**](https://www.amazon.ae/dp/B081LFPWRP) [**Mr Makhana Black Salt 75g I Gluten-free I MSG Free I Healthy Snacks I Roasted in Olive Oil I Zero Trans Fat I Rich Calcium I Roasted Makhana & Foxnuts**MR. MAKHANA**$8.78**4.4★**▲ 27%**](https://www.amazon.ae/dp/B0B82VTXNL) [**TAJ Gourmet Foods Mr Makhana Himalayan Salt & Pepper 75g I Gluten-free I MSG Free I Healthy Snacks I Roasted in Olive Oil I Zero Trans Fat I Rich Calcium I Roasted Makhana & Foxnuts**TAJ Gourmet Foods**$8.83**4.3★**▲ 13%**](https://www.amazon.ae/dp/B08CSRN82W)
**~~View all trending →~~**
## **What buyers say about makhana**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**الجودة الشاملة**75%
*“Good product”*
**الذوق العام**25%
*“Yummy”*
### **What buyers complain about **
**رطب/جاف**38%
*“Soggy”*
**الجودة الشاملة**25%
*“Poor rotten quality”*
**فاسد/فاسد/فاسد**25%
*“these were not fresh at all”*
**تجعد**13%
*“The ones I received weren't crispy and tasted stale”*
## **Common questions**
- **Is makhana profitable to sell on Amazon United Arab Emirates?**
- The niche generates $147K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +19.8%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the makhana niche?**
- 10 brands and 16 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in makhana?**
- Top complaints mined from reviews: رطب/جاف, الجودة الشاملة, فاسد/فاسد/فاسد. The return rate is 0.0%.
- **When does demand for makhana peak?**
- Demand peaks in Sep; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the makhana niche?**
- Listings span $2.87–$54.96; the average listing price is $9.84 (sweet spot $15–$100). The average incumbent carries 85 reviews — the moat a new listing must climb.
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