---
title: "Lentil — $30K/yr Amazon AE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/ae/grocery/lentil"
last_updated: "2026-08-02T07:55:49.968Z"
locale: en
meta:
description: "Niche score 41/100 · $30K/yr market · 34K searches/yr · $6.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $30K/yr market · 34K searches/yr · $6.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lentil — $30K/yr Amazon AE Niche (2026) - Flapen"
---
# **lentil**
**Skip it**
Soft demand (-48.2% this quarter) — this niche doesn't clear our bar today.
Market size 7Growth 1Conversion 95Competition 50Returns 100Price range 19Avg price 19Brand share 9Review moat 97Quality gap 53
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****61**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Incredible****12.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****$6.90**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$2.48–$17.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$30K**
$30K/yr · 34K searches
**Growth**
**Bad****-48.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Arab Emirates niche tracking, lentil is a $30K/yr Amazon United Arab Emirates market (34K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Mar. Verdict: Skip it — 41/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lentil market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$41K–$55K**
- units × avg price
- **Conversion rate**
- **12.6%**
- **Avg BSR**
- **#20**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **13%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**14**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 95%
**Open market**
**2%**
- Bayara49% - Lulu21% - Green Valley14% - Natures Choice11% - Earth Goods2% - Zarah1% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -48.2% search growth over the last 90 days.
2K1KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/ae/grocery/lentil/trend)
## **Top lentil search terms**
- **lentils**12K/yr-28.3%14.2% conv. - **lentil**13K/yr-56.8%15.4% conv. - **عدس**7K/yr-49.6%11.3% conv. - **عدس اصفر**2K/yr-78.4%3.0% conv. [**All search terms **](https://flapen.com/research/ae/grocery/lentil/search-terms)
## **Top lentil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$6K30%$9K40%$12K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bayara Masoor Dal 1kg**Bayara**$7.51**4.6★200 rev](https://www.amazon.ae/dp/B07P75SC96) [2**Bayara Green Lentils 1kg**Bayara**$10.40**4.7★72 rev](https://www.amazon.ae/dp/B07Z272KPB) [3**Bayara Red Masoor Whole 400g**Bayara**$3.42**4.6★75 rev](https://www.amazon.ae/dp/B0BG5SL35J) [4**LuLu Green Lentils 400g**Lulu**$3.85**4.7★24 rev](https://www.amazon.ae/dp/B0BPSTHLSD) [5**Green Valley Green Whole Lentil 1 kg**Green Valley**$12.65**4.4★18 rev](https://www.amazon.ae/dp/B07NR49KQB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Zarah Green Lentil 1 kg**Zarah**$12.05**1 rev2y ago](https://www.amazon.ae/dp/B0D5BF626Y) [**Giovanni Lentils 400 g**Giovanni**$2.62**8 rev2y ago](https://www.amazon.ae/dp/B0CTYCVW59) [**LuLu Green Lentils 400g**Lulu**$3.85**24 rev3y ago](https://www.amazon.ae/dp/B0BPSTHLSD) [**Bayara Red Masoor Whole 400g**Bayara**$3.42**75 rev3y ago](https://www.amazon.ae/dp/B0BG5SL35J) [**LuLu Masoor Dal 800g**Lulu**$5.10**105 rev3y ago](https://www.amazon.ae/dp/B0BCK7BG1R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Green Valley Red Split Lentil (Masoor Dal) 1kg | Premium Quality Split Red Lentils | High Protein & Fiber | Easy to Cook | Ideal for Soups Curries & Healthy Meals**Green Valley**$10.03**3.9★**▲ 82%**](https://www.amazon.ae/dp/B07NQWN4FX) [**Green Valley Green Whole Lentil 1 kg**Green Valley**$12.65**4.4★**▲ 33%**](https://www.amazon.ae/dp/B07NR49KQB) [**LuLu Indian Lentil (Mudhira) 400g**Lulu**$4.32**4.1★**▲ 32%**](https://www.amazon.ae/dp/B0BB7BZY4L) [**Madhoor Masoor Dal Split Red Lentil 1kg**Madhoor**$4.78**4.3★**▲ 21%**](https://www.amazon.ae/dp/B08H31KYG5) [**Zarah Green Lentil 1 kg**Zarah**$12.05**5.0★**▲ 19%**](https://www.amazon.ae/dp/B0D5BF626Y)
**~~View all trending →~~**
## **What buyers say about lentil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**الجودة الشاملة**88%
*“Good quality”*
### **What buyers complain about **
**القيمة مقابل المال**50%
*“price should be more low”*
## **Common questions**
- **Is lentil profitable to sell on Amazon United Arab Emirates?**
- The niche generates $30K/yr across 24 tracked products. 90-day search growth is -48.2%. Flapen's verdict: Skip it (41/100).
- **How competitive is the lentil niche?**
- 8 brands and 14 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in lentil?**
- Top complaints mined from reviews: القيمة مقابل المال. The return rate is 0.0%.
- **When does demand for lentil peak?**
- Demand peaks in Mar; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the lentil niche?**
- Listings span $2.48–$17.94; the average listing price is $6.90 (sweet spot $15–$100). The average incumbent carries 61 reviews — the moat a new listing must climb.
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