---
title: "Trend — keto - Flapen"
canonical_url: "https://flapen.com/research/ae/grocery/keto/trend"
last_updated: "2026-08-02T09:49:16.827Z"
locale: en
meta:
  description: "Niche score 57/100 · $54K/yr market · 56K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $54K/yr market · 56K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — keto - Flapen"
---

# **keto**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 14Growth 30Conversion 43Competition 74Returns 100Price range 58Avg price 95Brand share 56Review moat 39Quality gap 95

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Quality gap**

**Incredible****4.0★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Incredible****$28.32**

avg listing price — sweet spot $15–$100

**Competition**

**Good****40%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$2.84–$149.04**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****3.4%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****2,627.69**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+3.6%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$54K**

$54K/yr · 56K searches

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=ae&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=ae&signal=quality_gap "Avg rating < 4.0")