---
title: "Ketchup — $194K/yr Amazon AE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/ae/grocery/ketchup"
last_updated: "2026-08-01T18:52:53.436Z"
locale: en
meta:
description: "Niche score 51/100 · $194K/yr market. Brand-locked demand (top 5 brands take 91% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $194K/yr market. Brand-locked demand (top 5 brands take 91% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Ketchup — $194K/yr Amazon AE Niche (2026) - Flapen"
---
# **ketchup**
**Worth a look**
Shows low returns (0.1%), but brand-locked demand (top 5 brands take 91% of clicks) keeps it on the watch list.
Market size 38Growth 23Conversion 92Competition 53Returns 100Price range 60Avg price 56Brand share 22Review moat 54Quality gap 40
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$3.36–$32.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.71**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,343.58**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$194K**
$194K/yr · 137K searches
**Growth**
**Bad****-3.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Arab Emirates niche tracking, ketchup is a $194K/yr Amazon United Arab Emirates market (137K searches/yr). The top 5 brands hold 91% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ketchup market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **$254K–$318K**
- units × avg price
- **Conversion rate**
- **11.2%**
- **Avg BSR**
- **#25**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **10%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**25**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 90%
**Open market**
**6%**
- HEINZ69% - American Harvest10% - Tiffany5% - American Garden4% - Generic3% - Hellmann's3% - Open — no brand owns it (4 brands, 6%)
## **Demand**
Weekly Amazon search volume, last 46 weeks — -3.7% search growth over the last 90 days.
3K2KBlack Friday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/ae/grocery/ketchup/trend)
## **Top ketchup search terms**
- **ketchup**74K/yr-1.1%13.8% conv. - **tomato ketchup**18K/yr-8.8%9.7% conv. - **heinz ketchup**15K/yr+1.8%8.1% conv. - **heinz**12K/yr-6.5%2.8% conv. - **كاتشب**8K/yr-18.1%4.2% conv. - **ketchup heinz**9K/yr-2.3%13.7% conv. [**All search terms **](https://flapen.com/research/ae/grocery/ketchup/search-terms)
## **Top ketchup products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$8K8%$15K12%$23K16%$31K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Heinz Heinzâ Tomato Ketchup 50% Less Sugar & Salt Top Down Squeezy Bottle 435g**HEINZ**$12.81**4.6★971 rev](https://www.amazon.ae/dp/B071H8KMJ7) [2**Heinz Tomato Ketchup Top Down Squeezy Bottle 700 g (570 gm + 20% Extra)**HEINZ**$11.66**4.6★133 rev](https://www.amazon.ae/dp/B00IXJSRXW) [3**Heinz Tomato Ketchup Top Down Squeezy Bottle 910 g**HEINZ**$13.79**4.7★622 rev](https://www.amazon.ae/dp/B00061EOVO) [4**Heinz Tomato Ketchup Rich & Thick Classic Tomato Sauce Made with Sun-Ripened Tomatoes Perfect for Burgers Fries & Snacks 10.41 oz 295 g كاتشب الطماطم هاينز**HEINZ**$4.64**4.8★18,502 rev](https://www.amazon.ae/dp/B07WPTDB7T) [5**Heinz Tomato Ketchup Bottle 460 gm**HEINZ**$13.77**4.7★90 rev](https://www.amazon.ae/dp/B01KK0D0B0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Little Joys Tomato Sauce Squeeze For Kids and Adults | No Refined Sugar No Added Preservatives No Chemicals | 100% Vegetarian | Tomato Ketchup With Jaggery | 320 gm**Little Joys**$27.92**557 rev6mo ago](https://www.amazon.ae/dp/B0GFNKSFDD) [**Real Tomato Ketchup Value Pack by Hellmanns**Hellmann's**$8.82**1 rev11mo ago](https://www.amazon.ae/dp/B0FN6Y1KTR) [**Heinz Tomato Ketchup Rich & Thick Classic Tomato Sauce Made with Sun-Ripened Tomatoes Perfect for Burgers Fries & Snacks 10.41 oz 295 g كاتشب الطماطم هاينز**HEINZ**$4.64**18,502 rev2y ago](https://www.amazon.ae/dp/B07WPTDB7T) [**Hellmanns Tomato Ketchup Classic Flavour For Dips Fries & Sandwiches 100% Recycled Plastic Bottle 500g**Hellmann's**$11.75**19 rev2y ago](https://www.amazon.ae/dp/B0CP7Q7LJV) [**Heinz Tomato Ketchup 2 x 400g**Generic**$14.67**49 rev3y ago](https://www.amazon.ae/dp/B0C6R4M4YC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Little Joys Tomato Sauce Squeeze For Kids and Adults | No Refined Sugar No Added Preservatives No Chemicals | 100% Vegetarian | Tomato Ketchup With Jaggery | 320 gm**Little Joys**$27.92**4.4★**▲ 195%**](https://www.amazon.ae/dp/B0GFNKSFDD) [**Real Tomato Ketchup Value Pack by Hellmanns**Hellmann's**$8.82**5.0★**▲ 136%**](https://www.amazon.ae/dp/B0FN6Y1KTR) [**Heinz Tomato Ketchup Rich & Thick Classic Tomato Sauce Made with Sun-Ripened Tomatoes Perfect for Burgers Fries & Snacks 10.41 oz 295 g كاتشب الطماطم هاينز**HEINZ**$4.64**4.8★**▲ 97%**](https://www.amazon.ae/dp/B07WPTDB7T) [**Heinz Tomato Ketchup Bottle 342Gr**HEINZ**$7.42**4.2★**▲ 66%**](https://www.amazon.ae/dp/B01DM7MKN2) [**Tiffany Tomato Ketchup 850g**Tiffany**$10.14**4.3★**▲ 66%**](https://www.amazon.ae/dp/B07P9FMTV2)
**~~View all trending →~~**
## **What buyers say about ketchup**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**الذوق العام**43%
*“Very tasty”*
**القيمة مقابل المال**29%
*“Value for money”*
**حلاوة**14%
*“To me this is the best ketchup especially if you do not like your ketchup sweet”*
**الجودة الشاملة**7%
*“Quality”*
### **What buyers complain about **
**الحجم الكلي**50%
*“small”*
## **Common questions**
- **Is ketchup profitable to sell on Amazon United Arab Emirates?**
- The niche generates $194K/yr across 31 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the ketchup niche?**
- 10 brands and 25 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in ketchup?**
- Top complaints mined from reviews: الحجم الكلي. The return rate is 0.1%.
- **What does it cost to enter the ketchup niche?**
- Listings span $3.36–$32.69; the average listing price is $12.71 (sweet spot $15–$100). The average incumbent carries 1,344 reviews — the moat a new listing must climb.
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