---
title: "Jasmine Rice 5kg — $121K/yr Amazon AE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/ae/grocery/jasmine-rice-5kg"
last_updated: "2026-07-31T20:39:57.652Z"
locale: en
meta:
description: "Niche score 52/100 · $121K/yr market · 114K searches/yr · $18.94 avg price. Soft demand (-0.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $121K/yr market · 114K searches/yr · $18.94 avg price. Soft demand (-0.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Jasmine Rice 5kg — $121K/yr Amazon AE Niche (2026) - Flapen"
---
# **jasmine rice 5kg**
**Worth a look**
Shows low returns (0.2%), but soft demand (-0.4% this quarter) keeps it on the watch list.
Market size 28Growth 25Conversion 63Competition 25Returns 99Price range 80Avg price 85Brand share 28Review moat 97Quality gap 78
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****60.75**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$18.94**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.54–$29.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$121K**
$121K/yr · 114K searches
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-0.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=ae&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Arab Emirates niche tracking, jasmine rice 5kg is a $121K/yr Amazon United Arab Emirates market (114K searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jasmine rice 5kg market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **$189K–$237K**
- units × avg price
- **Conversion rate**
- **5.6%**
- **Avg BSR**
- **#16**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **8%**
- **Out of stock**
- **8.1%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **71 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**18**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**6%**
- GOLDEN SWAN48% - Natures Choice16% - Nutrizain9% - Generic9% - Pinoy’s Gold6% - Silver Wings6% - Open — no brand owns it (2 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.4% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Black Friday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/ae/grocery/jasmine-rice-5kg/trend)
## **Top jasmine rice 5kg search terms**
- **jasmine rice**43K/yr+72.5%6.0% conv. - **jasmine rice 5kg**49K/yr-46.6%5.2% conv. - **silver swan jasmine rice 5kg**7K/yr-6.9%4.5% conv. - **lotus jasmine rice 5kg**4K/yr+2.5%0.9% conv. - **jasmin rice**4K/yr+61.2%6.4% conv. - **rice jasmine**4K/yr+18.5%5.7% conv. - **jasmine**4K/yr+12.9%4.0% conv. [**All search terms **](https://flapen.com/research/ae/grocery/jasmine-rice-5kg/search-terms)
## **Top jasmine rice 5kg products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$18K30%$36K45%$54K60%$73K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Golden Swan Jasmine Rice 5kg**GOLDEN SWAN**$17.59**4.4★153 rev](https://www.amazon.ae/dp/B08Q4C5KRL) [2**Natures Choice Thai Jasmine Rice - 5 Kg White**Natures Choice**$22.73**4.6★266 rev](https://www.amazon.ae/dp/B07PH3FCFL) [3**Natures Choice Thai Jasmine Rice 2 Kg**Natures Choice**$11.54**4.6★39 rev](https://www.amazon.ae/dp/B07Z3T6PXH) [4**Pinoys Gold Pinoyâs Jasmine Rice Pinoy 4.54kg**Pinoy’s Gold**$17.52**3.9★18 rev](https://www.amazon.ae/dp/B0B97MC6RS) [5**Silver Wings Fragrance Rice 4.54kg**Silver Wings**$19.69**4.5★24 rev](https://www.amazon.ae/dp/B08Q4N66N9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Le Supreme Jasmine Rice 5kg | Premium Quality Long Grain Rice | Ideal for Daily Cooking**LE SUPREME**$17.63**6 rev1y ago](https://www.amazon.ae/dp/B0FF3SSNRN) [**Regal Thai Jasmine Rice 5 kg**Lulu**$20.75**4 rev2y ago](https://www.amazon.ae/dp/B0CKF1PCPP) [**Lotus Premium Jasmine Rice 5 kg**Generic**$22.99**25 rev3y ago](https://www.amazon.ae/dp/B0C78HJF6B) [**Silver Swan Jasmine Rice 5 kg**Generic**$29.86**28 rev3y ago](https://www.amazon.ae/dp/B0BZT2R6QS) [**Pinoys Gold Pinoyâs Jasmine Rice Pinoy 4.54kg**Pinoy’s Gold**$17.52**18 rev3y ago](https://www.amazon.ae/dp/B0B97MC6RS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Regal Thai Jasmine Rice 5 kg**Lulu**$20.75**4.0★**▲ 68%**](https://www.amazon.ae/dp/B0CKF1PCPP) [**Natures Choice Thai Jasmine Rice - 5 Kg White**Natures Choice**$22.73**4.6★**▲ 64%**](https://www.amazon.ae/dp/B07PH3FCFL) [**Natures Choice Thai Jasmine Rice 2 Kg**Natures Choice**$11.54**4.6★**▲ 41%**](https://www.amazon.ae/dp/B07Z3T6PXH) [**Silver Wings Fragrance Rice 4.54kg**Silver Wings**$19.69**4.5★**▲ 21%**](https://www.amazon.ae/dp/B08Q4N66N9) [**Nutrizain Jasmine Rice AAA Grade Milagrosa 5 kg**Nutrizain**$15.00**3.8★**— 5%**](https://www.amazon.ae/dp/B07YJYMNSL)
**~~View all trending →~~**
## **What buyers say about jasmine rice 5kg**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**الجودة الشاملة**33%
*“Good quality”*
**تعليمات الطبخ**33%
*“Very nice and can be cooked in any kind of way”*
**الذوق العام**17%
*“So delicious”*
**يشم**17%
*“Is good and smells nice”*
### **What buyers complain about **
**الجودة الشاملة**33%
*“No, its not good quality”*
**يشم**17%
*“Smell odd”*
**القيمة مقابل المال**17%
*“I mistake price too high”*
**تلوث**17%
*“live bugs inside”*
**تعليمات الطبخ**8%
*“Following instructions doesn't cook”*
**نكهة**8%
*“Not fragrant and tasteless & low quality”*
## **Common questions**
- **Is jasmine rice 5kg profitable to sell on Amazon United Arab Emirates?**
- The niche generates $121K/yr across 12 tracked products. 90-day search growth is -0.4%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the jasmine rice 5kg niche?**
- 8 brands and 18 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in jasmine rice 5kg?**
- Top complaints mined from reviews: الجودة الشاملة, يشم, القيمة مقابل المال. The return rate is 0.2%.
- **When does demand for jasmine rice 5kg peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the jasmine rice 5kg niche?**
- Listings span $11.54–$29.86; the average listing price is $18.94 (sweet spot $15–$100). The average incumbent carries 61 reviews — the moat a new listing must climb.
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