---
title: "Hummus — $40K/yr Amazon AE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/ae/grocery/hummus"
last_updated: "2026-08-02T06:03:35.964Z"
locale: en
meta:
description: "Niche score 44/100 · $40K/yr market · 32K searches/yr · $8.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $40K/yr market · 32K searches/yr · $8.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hummus — $40K/yr Amazon AE Niche (2026) - Flapen"
---
# **hummus**
**Skip it**
A small market ($40K/yr) — this niche doesn't clear our bar today.
Market size 10Growth 16Conversion 96Competition 17Returns 100Price range 10Avg price 25Brand share 23Review moat 94Quality gap 94
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****110.27**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$8.95**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-17.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$40K**
$40K/yr · 32K searches
**Price range**
**Bad****$4.33–$16.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=ae&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Arab Emirates niche tracking, hummus is a $40K/yr Amazon United Arab Emirates market (32K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 44/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hummus market data**
- **Units sold / yr**
- **6K–8K**
- avg 750–1,000/product
- **Revenue / yr**
- **$54K–$72K**
- units × avg price
- **Conversion rate**
- **13.9%**
- **Avg BSR**
- **#22**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▲rising
**Sellers**
**15**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**6%**
- Lulu47% - Almarai24% - FRESHTOHOME8% - Barakat7% - Smart Gourmet5% - Kasih3% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.4% search growth over the last 90 days.
900700Spike '24Black Friday '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/ae/grocery/hummus/trend)
## **Top hummus search terms**
- **hummus**23K/yr-12.8%18.5% conv. - **حمص**6K/yr-36.3%2.4% conv. - **humus**3K/yr+3.5%14.4% conv. [**All search terms **](https://flapen.com/research/ae/grocery/hummus/search-terms)
## **Top hummus products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$8K30%$12K40%$16K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fresh Hummous 300 g Approx.**Lulu**$7.58**4.0★66 rev](https://www.amazon.ae/dp/B0BB7BR7T5) [2**Almarai Hummus 250g**Almarai**$7.06**4.2★58 rev](https://www.amazon.ae/dp/B0B94RHXB9) [3**Almarai Hummus Lemon Twist 250g**Almarai**$6.93**4.4★52 rev](https://www.amazon.ae/dp/B0BC1FBDCF) [4**Lulu Hummous With Coriander&Chili 200 g Approx.**Lulu**$4.98**4.2★19 rev](https://www.amazon.ae/dp/B0BB7CW9N5) [5**Fresh Hummus - pack of 250 gm. UAE**FRESHTOHOME**$8.47**4.1★44 rev](https://www.amazon.ae/dp/B0BNF557TZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hummus 155g**Zaroob**$7.81**1 rev5mo ago](https://www.amazon.ae/dp/B0GLYPBG9N) [**Barakat Fresh Hummus Dip 250 g UAE**Barakat**$7.89**38 rev1y ago](https://www.amazon.ae/dp/B0DKNZ41QC) [**Barada Hummus Classic 280 g**Barada**$12.88**3 rev3y ago](https://www.amazon.ae/dp/B0D5MQ8BHR) [**Fresh Hummus - pack of 250 gm. UAE**FRESHTOHOME**$8.47**44 rev3y ago](https://www.amazon.ae/dp/B0BNF557TZ) [**Almarai Hummus Lemon Twist 250g**Almarai**$6.93**52 rev3y ago](https://www.amazon.ae/dp/B0BC1FBDCF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hummus 155g**Zaroob**$7.81**2.0★**▲ 227%**](https://www.amazon.ae/dp/B0GLYPBG9N) [**California Garden Hummus Tahina 400g**California Garden**$4.33**4.0★**▲ 167%**](https://www.amazon.ae/dp/B00D0H9KDS) [**Almarai Hummus Lemon Twist 250g**Almarai**$6.93**4.4★**▲ 23%**](https://www.amazon.ae/dp/B0BC1FBDCF) [**Lulu Hummous With Coriander&Chili 200 g Approx.**Lulu**$4.98**4.2★**▲ 22%**](https://www.amazon.ae/dp/B0BB7CW9N5) [**Barada Hummus Classic 280 g**Barada**$12.88**3.9★**▲ 21%**](https://www.amazon.ae/dp/B0D5MQ8BHR)
**~~View all trending →~~**
## **What buyers say about hummus**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**نضارة**100%
*“Fresh and tasty”*
## **Common questions**
- **Is hummus profitable to sell on Amazon United Arab Emirates?**
- The niche generates $40K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.4%. Flapen's verdict: Skip it (44/100).
- **How competitive is the hummus niche?**
- 9 brands and 15 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 91% of demand.
- **When does demand for hummus peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the hummus niche?**
- Listings span $4.33–$16.15; the average listing price is $8.95 (sweet spot $15–$100). The average incumbent carries 110 reviews — the moat a new listing must climb.
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