---
title: "Fenugreek — $90K/yr Amazon AE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/ae/grocery/fenugreek"
last_updated: "2026-08-01T16:05:58.858Z"
locale: en
meta:
description: "Niche score 53/100 · $90K/yr market · 98K searches/yr. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $90K/yr market · 98K searches/yr. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Fenugreek — $90K/yr Amazon AE Niche (2026) - Flapen"
---
# **fenugreek**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Market size 23Growth 18Conversion 95Competition 73Returns 100Price range 49Avg price 21Brand share 14Review moat 90Quality gap 68
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****202**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$0.98–$176.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$90K**
$90K/yr · 98K searches
**Avg price**
**Bad****$7.49**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-13.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Arab Emirates niche tracking, fenugreek is a $90K/yr Amazon United Arab Emirates market (98K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 53/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fenugreek market data**
- **Units sold / yr**
- **20K–25K**
- avg 250–500/product
- **Revenue / yr**
- **$150K–$187K**
- units × avg price
- **Conversion rate**
- **12.3%**
- **Avg BSR**
- **#49**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **6%**
- **Out of stock**
- **9.7%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **89 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **—flat
**Sellers**
**30**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 80%
**Open market**
**4%**
- Lulu87% - FRESHTOHOME2% - Generic2% - GOODNESS UAE1% - Shan1% - Bayara1% - Open — no brand owns it (5 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.4% search growth over the last 90 days.
2K2KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/ae/grocery/fenugreek/trend)
## **Top fenugreek search terms**
- **leaves**27K/yr-22.3%16.6% conv. - **methi leaves fresh**20K/yr-2.6%16.6% conv. - **fenugreek**15K/yr-13.6%4.1% conv. - **herbs**12K/yr-18.2%14.5% conv. - **fenugreek supplement**7K/yr-23.4%0.2% conv. - **fenugreek leaves**6K/yr+60.0%11.9% conv. - **leaf**5K/yr-17.7%7.8% conv. - **green leaves**5K/yr-27.8%15.3% conv. - **methi leaves**2K/yr+37.2%7.4% conv. [**All search terms **](https://flapen.com/research/ae/grocery/fenugreek/search-terms)
## **Top fenugreek products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$5K9%$8K12%$11K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lulu Premium Fresh Fenugreek Leaves 1 Bunch**Lulu**$2.88**4.2★14 rev](https://www.amazon.ae/dp/B0GH27FM5Q) [2**Fenugreek Leaves 1 Bunch**Lulu**$0.98**4.2★27 rev](https://www.amazon.ae/dp/B0G7YWQNSN) [3**Coriander Leaves 1 Bunch**Lulu**$0.98**4.3★113 rev](https://www.amazon.ae/dp/B0G7ZD55DT) [4**Mint Leaves 1 Bunch**Lulu**$0.98**4.2★64 rev](https://www.amazon.ae/dp/B0G7Z7FC5K) [5**Lulu Curry Leaves Sri Lanka 75 g Approx.**Lulu**$2.46**4.5★266 rev](https://www.amazon.ae/dp/B0BB7F6RLB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lulu Premium Fresh Fenugreek Leaves 1 Bunch**Lulu**$2.88**14 rev6mo ago](https://www.amazon.ae/dp/B0GH27FM5Q) [**Lulu Arugula Leaves 1 Bunch**Lulu**$0.98**11 rev6mo ago](https://www.amazon.ae/dp/B0GH1QSCBB) [**Fenugreek Leaves 1 Bunch**Lulu**$0.98**27 rev7mo ago](https://www.amazon.ae/dp/B0G7YWQNSN) [**Coriander Leaves 1 Bunch**Lulu**$0.98**113 rev7mo ago](https://www.amazon.ae/dp/B0G7ZD55DT) [**Mint Leaves 1 Bunch**Lulu**$0.98**64 rev7mo ago](https://www.amazon.ae/dp/B0G7Z7FC5K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Premium Mint Leaves 1 Bunch**Lulu**$2.90**4.4★**▲ 171%**](https://www.amazon.ae/dp/B0G7YZHVM5) [**Premium Coriander Leaves 1 Bunch**Lulu**$2.90**4.3★**▲ 90%**](https://www.amazon.ae/dp/B0G7YY48G2) [**Cheera Green 1 Bunch**Lulu**$0.98**5.0★**▲ 77%**](https://www.amazon.ae/dp/B0G7Z53R2Z) [**Lulu Arugula Leaves 1 Bunch**Lulu**$0.98**3.5★**▲ 60%**](https://www.amazon.ae/dp/B0GH1QSCBB) [**Coriander Leaves 1 Bunch**Lulu**$0.98**4.3★**▲ 53%**](https://www.amazon.ae/dp/B0G7ZD55DT)
**~~View all trending →~~**
## **What buyers say about fenugreek**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**نضارة**69%
*“Good and fresh”*
**الجودة الشاملة**13%
*“Good quality”*
**بهتان اللون/تغير اللون**6%
*“Good with some browning on some leaves”*
**يشم**6%
*“Smell amazing”*
**التوابل**6%
*“Spicy”*
### **What buyers complain about **
**درجة حرارة التخزين**33%
*“All soiled”*
**الملمس/الاتساق-الإجمالي**33%
*“Ok. Very dusty”*
**القيمة مقابل المال**33%
*“High Price”*
### **Top return reasons **
**الحجم الكلي**38%
**الجودة الشاملة**31%
**المنتج المعلن عنه مقابل المنتج الفعلي**13%
**مقاومة البقع**13%
**الالتصاق**6%
## **Common questions**
- **Is fenugreek profitable to sell on Amazon United Arab Emirates?**
- The niche generates $90K/yr across 47 tracked products. 13 of 19 products launched in the last 360 days are still selling. 90-day search growth is -13.4%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the fenugreek niche?**
- 11 brands and 30 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in fenugreek?**
- Top complaints mined from reviews: درجة حرارة التخزين, الملمس/الاتساق-الإجمالي, القيمة مقابل المال. The return rate is 0.0%.
- **When does demand for fenugreek peak?**
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the fenugreek niche?**
- Listings span $0.98–$176.14; the average listing price is $7.49 (sweet spot $15–$100). The average incumbent carries 202 reviews — the moat a new listing must climb.
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