[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-ae-grocery-egyptian-rice":158},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130,137,144,151],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11601327031","Electronics","electronics","\u002Fresearch\u002Fae\u002Felectronics",218,196669395,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"11601441031","Health","health","\u002Fresearch\u002Fae\u002Fhealth",371,170091720,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"11497860031","Beauty","beauty","\u002Fresearch\u002Fae\u002Fbeauty",445,141081905,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"11497974031","Kitchen","kitchen","\u002Fresearch\u002Fae\u002Fkitchen",265,138394841,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"11497746031","Computers","computers","\u002Fresearch\u002Fae\u002Fcomputers",138,112988346,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"15150009031","Grocery","grocery","\u002Fresearch\u002Fae\u002Fgrocery",419,99334762,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"11497917031","Home","home","\u002Fresearch\u002Fae\u002Fhome",213,63011892,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11497632031","Fashion","fashion","\u002Fresearch\u002Fae\u002Ffashion",214,55868633,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"11498088031","Baby Products","baby-products","\u002Fresearch\u002Fae\u002Fbaby-products",132,45257091,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"15150408031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fae\u002Fpet-supplies",62,30386866,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"11601213031","Sporting Goods","sporting-goods","\u002Fresearch\u002Fae\u002Fsporting-goods",103,28898687,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"11498031031","Automotive","automotive","\u002Fresearch\u002Fae\u002Fautomotive",72,21041199,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"11497803031","Toys","toys","\u002Fresearch\u002Fae\u002Ftoys",113,19838099,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"15149781031","Appliances","appliances","\u002Fresearch\u002Fae\u002Fappliances",17,19608988,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"11601270031","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fae\u002Ftools-home-improvement",56,16223962,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"15149895031","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fae\u002Fpatio-lawn-garden",42,14304406,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"15149838031","Arts & Crafts","arts-crafts","\u002Fresearch\u002Fae\u002Farts-crafts",104,12806878,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"15150351031","Office Products","office-products","\u002Fresearch\u002Fae\u002Foffice-products",53,11041245,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"12421862031","Lighting","lighting","\u002Fresearch\u002Fae\u002Flighting",25,5469588,{"nodeId":138,"label":139,"slug":140,"href":141,"nichesTracked":142,"marketSizeTotal":143},"15150066031","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fae\u002Findustrial-scientific",16,3902657,{"nodeId":145,"label":146,"slug":147,"href":148,"nichesTracked":149,"marketSizeTotal":150},"15150237031","Musical Instruments","musical-instruments","\u002Fresearch\u002Fae\u002Fmusical-instruments",11,2925775,{"nodeId":152,"label":153,"slug":154,"href":155,"nichesTracked":156,"marketSizeTotal":157},"11601498031","Everything Else","everything-else","\u002Fresearch\u002Fae\u002Feverything-else",1,172817,{"amazonNicheId":159,"marketplaceFlag":160,"country":161,"category":164,"niche":165,"verdict":195,"baselines":232,"demand":237,"seasonality":354,"brandShare":355,"products":372,"feedback":468,"searchTerms":502,"related":552,"lastUpdated":184},"980a61d5-a2ae-4c29-84fa-e2ca9c914d1e","ae",{"flag":160,"name":162,"currency":163},"United Arab Emirates","AED",{"nodeId":40,"label":41,"slug":42,"href":43},{"marketSize":166,"searchVolume":167,"growth360":168,"growth90":169,"searchConversion":170,"top5ClickShare":171,"top5BrandShare":156,"avgRating":172,"avgReviewCount":173,"avgPrice":174,"priceMin":175,"priceMax":176,"productCount":177,"unitsSoldMax":178,"sponsoredPct":179,"returnRate":180,"successfulLaunches360":179,"newProducts360":179,"amazonNicheId":159,"title":181,"slug":182,"href":183,"leafCategoryName":41,"scrapedAt":184,"brandCount":185,"brandCountYearAgo":186,"sellerCount":142,"signals":187,"avgBsr":188,"pageQuality":179,"unitsSoldMin":189,"unitsSoldAvgMin":190,"unitsSoldAvgMax":191,"revenueMin":192,"revenueMax":193,"avgBrandAgeMonths":128,"avgSellerAgeDays":179,"top20ClickShare":156,"top20BrandShare":156,"primePct":156,"oosRate":194},135486,77551,3.0769,-0.3092,0.0693,0.8192,4.46,108,25.21,7.97,71.41,10,10000,0,0.001,"egyptian rice","egyptian-rice","\u002Fresearch\u002Fae\u002Fgrocery\u002Fegyptian-rice","2026-07-23T12:06:05.644559+00:00",5,9,[],45,8000,250,500,201680,252100,0.2192,{"score":196,"verdict":197,"components":198},44,"skip",[199,204,206,210,213,215,218,223,226,228],{"key":200,"score":201,"weight":202,"raw":203},"marketSize",30,0.15,135485.71,{"key":205,"score":177,"weight":202,"raw":169},"growth",{"key":207,"score":208,"weight":209,"raw":170},"conversion",74,0.1,{"key":211,"score":212,"weight":202,"raw":171},"competition",15,{"key":214,"score":179,"weight":209,"raw":156},"brandShare",{"key":216,"score":217,"weight":209,"raw":172},"qualityGap",48,{"key":219,"score":220,"weight":221,"raw":222},"reviewMoat",95,0.05,108.1,{"key":224,"score":225,"weight":209,"raw":180},"returns",100,{"key":227,"score":220,"weight":221,"raw":174},"avgPrice",{"key":229,"score":230,"weight":221,"raw":231},"priceRange",86,0.8891866330390921,{"avgRating":233,"medianPrice":234,"medianReturnRate":235,"nichesTracked":236},4.27,60.52,0.0158,3090,{"points":238,"droppedPartialWeek":353},[239,242,245,248,251,254,257,260,263,266,269,272,275,278,281,284,287,290,293,296,299,302,305,308,311,314,317,320,323,326,329,332,335,338,341,344,347,350],{"week":240,"volume":241},"2025-11-02",750,{"week":243,"volume":244},"2025-11-09",1186,{"week":246,"volume":247},"2025-11-16",1554,{"week":249,"volume":250},"2025-11-23",1055,{"week":252,"volume":253},"2025-11-30",1610,{"week":255,"volume":256},"2025-12-07",1228,{"week":258,"volume":259},"2025-12-14",854,{"week":261,"volume":262},"2025-12-21",751,{"week":264,"volume":265},"2025-12-28",874,{"week":267,"volume":268},"2026-01-04",974,{"week":270,"volume":271},"2026-01-11",946,{"week":273,"volume":274},"2026-01-18",1004,{"week":276,"volume":277},"2026-01-25",1050,{"week":279,"volume":280},"2026-02-01",2626,{"week":282,"volume":283},"2026-02-08",3100,{"week":285,"volume":286},"2026-02-15",2614,{"week":288,"volume":289},"2026-02-22",1874,{"week":291,"volume":292},"2026-03-01",1702,{"week":294,"volume":295},"2026-03-08",2806,{"week":297,"volume":298},"2026-03-15",2182,{"week":300,"volume":301},"2026-03-22",1123,{"week":303,"volume":304},"2026-03-29",1570,{"week":306,"volume":307},"2026-04-05",2249,{"week":309,"volume":310},"2026-04-12",1633,{"week":312,"volume":313},"2026-04-19",1277,{"week":315,"volume":316},"2026-04-26",1449,{"week":318,"volume":319},"2026-05-03",1881,{"week":321,"volume":322},"2026-05-10",1674,{"week":324,"volume":325},"2026-05-17",1836,{"week":327,"volume":328},"2026-05-24",2034,{"week":330,"volume":331},"2026-05-31",1100,{"week":333,"volume":334},"2026-06-07",1409,{"week":336,"volume":337},"2026-06-14",1093,{"week":339,"volume":340},"2026-06-21",992,{"week":342,"volume":343},"2026-06-28",1646,{"week":345,"volume":346},"2026-07-05",1568,{"week":348,"volume":349},"2026-07-12",1135,{"week":351,"volume":352},"2026-07-19",1082,false,null,{"top":356,"otherBrandCount":179,"otherClickShare":179},[357,360,363,366,369],{"brand":358,"clickShare":359},"Sunwhite",0.7410999999999999,{"brand":361,"clickShare":362},"Natures Choice",0.1379,{"brand":364,"clickShare":365},"Generic",0.0695,{"brand":367,"clickShare":368},"Lulu",0.0332,{"brand":370,"clickShare":371},"Nefertiti",0.0184,[373,384,394,404,414,424,434,442,451,461],{"asin":374,"title":375,"brand":358,"imageUrl":376,"price":377,"rating":378,"reviews":379,"clickShare90":380,"clickShare360":381,"launchDate":382,"amazonUrl":383},"B07NF79P42","Sunwhite Calrose rice 2kg","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51Rmr5iQvNL.jpg",13.37,4.6,267,0.316,0.2972,"2019-02-06","https:\u002F\u002Fwww.amazon.ae\u002Fdp\u002FB07NF79P42",{"asin":385,"title":386,"brand":358,"imageUrl":387,"price":388,"rating":378,"reviews":389,"clickShare90":390,"clickShare360":391,"launchDate":392,"amazonUrl":393},"B07NQFLDGK","Sunwhite Calrose Rice 5kg + 1kg Free","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51caZjB7x2L.jpg",36.08,80,0.2148,0.2047,"2019-02-14","https:\u002F\u002Fwww.amazon.ae\u002Fdp\u002FB07NQFLDGK",{"asin":395,"title":396,"brand":361,"imageUrl":397,"price":398,"rating":399,"reviews":400,"clickShare90":362,"clickShare360":401,"launchDate":402,"amazonUrl":403},"B07P97KVTD","Natures Choice Egyptian Rice - 2 kg","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41xRm24n6RL.jpg",9.58,4.1,163,0.107,"2019-02-28","https:\u002F\u002Fwww.amazon.ae\u002Fdp\u002FB07P97KVTD",{"asin":405,"title":406,"brand":358,"imageUrl":407,"price":176,"rating":408,"reviews":409,"clickShare90":410,"clickShare360":411,"launchDate":412,"amazonUrl":413},"B085TM8R6S","Sunwhite Calrose Rice 10kg","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41U2boOFlCL.jpg",4.4,382,0.081,0.0723,"2020-03-11","https:\u002F\u002Fwww.amazon.ae\u002Fdp\u002FB085TM8R6S",{"asin":415,"title":416,"brand":364,"imageUrl":417,"price":418,"rating":419,"reviews":420,"clickShare90":365,"clickShare360":421,"launchDate":422,"amazonUrl":423},"B0BLZ32QJN","Pharoes Egyptian Rice 5kg","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41lNBUAF3ZL.jpg",23.7,4.5,31,0.0875,"2022-11-10","https:\u002F\u002Fwww.amazon.ae\u002Fdp\u002FB0BLZ32QJN",{"asin":425,"title":426,"brand":358,"imageUrl":427,"price":428,"rating":429,"reviews":430,"clickShare90":431,"clickShare360":410,"launchDate":432,"amazonUrl":433},"B01CA2X13I","K-FLEX Sunwhite Calrose Rice 5kg","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41gOChmg5rL.jpg",42.53,4.7,27,0.0616,"2022-08-18","https:\u002F\u002Fwww.amazon.ae\u002Fdp\u002FB01CA2X13I",{"asin":435,"title":436,"brand":358,"imageUrl":437,"price":175,"rating":429,"reviews":438,"clickShare90":439,"clickShare360":440,"launchDate":382,"amazonUrl":441},"B07NF7YYGW","Sunwhite Calrose Medium Grain Rice - 1Kg","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41DFx0BKASL.jpg",67,0.0483,0.0488,"https:\u002F\u002Fwww.amazon.ae\u002Fdp\u002FB07NF7YYGW",{"asin":443,"title":444,"brand":367,"imageUrl":445,"price":446,"rating":429,"reviews":447,"clickShare90":368,"clickShare360":448,"launchDate":449,"amazonUrl":450},"B0B9H7M2Y9","LuLu Egyptian Rice 2kg","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Cj4dGQWWL.jpg",10.15,8,0.0326,"2022-08-09","https:\u002F\u002Fwww.amazon.ae\u002Fdp\u002FB0B9H7M2Y9",{"asin":452,"title":453,"brand":358,"imageUrl":454,"price":455,"rating":456,"reviews":217,"clickShare90":457,"clickShare360":458,"launchDate":459,"amazonUrl":460},"B0F9B24KKK","Sunwhite indian Basmati Rice 1121 -Premium Quality Extra long grain-best for Pulao Biryani Fried rice 5kg pack","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F513a9y3CfPL.jpg",22.39,4.2,0.0194,0.0499,"2025-05-20","https:\u002F\u002Fwww.amazon.ae\u002Fdp\u002FB0F9B24KKK",{"asin":462,"title":463,"brand":370,"imageUrl":464,"price":465,"rating":399,"reviews":447,"clickShare90":371,"clickShare360":466,"launchDate":382,"amazonUrl":467},"B07NF89W4C","Nefertiti Premium Egyptian Rice 2kg","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41M8KGP1fXL.jpg",14.96,0.0191,"https:\u002F\u002Fwww.amazon.ae\u002Fdp\u002FB07NF89W4C",{"love":469,"hate":483,"returnReasons":501},[470,475,480],{"topic":471,"percentOfMentions":472,"verbatims":473},"القيمة مقابل المال",0.5,[474],"Great deal",{"topic":476,"percentOfMentions":477,"verbatims":478},"الذوق العام",0.25,[479],"Long grain and tasty",{"topic":481,"percentOfMentions":477,"verbatims":482},"تجعد",[479],[484,489,493,497],{"topic":485,"percentOfMentions":477,"verbatims":486},"الجودة الشاملة",[487,488],"This is not the quality I usually expect","Not the Original Sunwhite Quality",{"topic":476,"percentOfMentions":477,"verbatims":490},[491,492],"Plastic taste after cooking","the rice has some sort of plastic taste",{"topic":494,"percentOfMentions":477,"verbatims":495},"ملمس صلب",[496],"its not soft like before",{"topic":498,"percentOfMentions":477,"verbatims":499},"الحجم الكلي",[500],"very small",[],[503,507,512,517,522,527,532,537,542,547],{"term":181,"volume":504,"growthQoq":505,"conversionRate":506},17575,-0.1602,0.0995,{"term":508,"volume":509,"growthQoq":510,"conversionRate":511},"ارز مصري",14083,-0.504,0.014,{"term":513,"volume":514,"growthQoq":515,"conversionRate":516},"sunwhite rice",14236,-0.2129,0.1198,{"term":518,"volume":519,"growthQoq":520,"conversionRate":521},"رز مصري",10405,-0.3568,0.027,{"term":523,"volume":524,"growthQoq":525,"conversionRate":526},"رز صنوايت",6892,-0.258,0.0484,{"term":528,"volume":529,"growthQoq":530,"conversionRate":531},"sunwhite",3554,-0.0214,0.1299,{"term":533,"volume":534,"growthQoq":535,"conversionRate":536},"calrose rice",3826,-0.2335,0.1097,{"term":538,"volume":539,"growthQoq":540,"conversionRate":541},"sunwhite rice 5 kg",2901,-0.0915,0.0869,{"term":543,"volume":544,"growthQoq":545,"conversionRate":546},"ارز مصري كيلو",1966,-0.2519,0.0058,{"term":548,"volume":549,"growthQoq":550,"conversionRate":551},"أرز مصري",2113,-0.4414,0.0097,[553,560,565,570,575,580],{"title":554,"href":555,"score":556,"verdict":557,"marketSize":558,"growth90":559},"dates","\u002Fresearch\u002Fae\u002Fgrocery\u002Fdates",66,"watch",930602.31,-0.2881,{"title":561,"href":562,"score":556,"verdict":557,"marketSize":563,"growth90":564},"granola","\u002Fresearch\u002Fae\u002Fgrocery\u002Fgranola",128783.46,0.2873,{"title":566,"href":567,"score":556,"verdict":557,"marketSize":568,"growth90":569},"diet pepsi","\u002Fresearch\u002Fae\u002Fgrocery\u002Fdiet-pepsi",621984.11,0.1819,{"title":571,"href":572,"score":556,"verdict":557,"marketSize":573,"growth90":574},"oil","\u002Fresearch\u002Fae\u002Fgrocery\u002Foil",1476221.29,-0.1052,{"title":576,"href":577,"score":556,"verdict":557,"marketSize":578,"growth90":579},"protein chips","\u002Fresearch\u002Fae\u002Fgrocery\u002Fprotein-chips",374932.64,0.6702,{"title":581,"href":582,"score":556,"verdict":583,"marketSize":584,"growth90":585},"glass water","\u002Fresearch\u002Fae\u002Fgrocery\u002Fglass-water","launch",1270307.92,0.155]