---
title: "Search terms — decaf coffee - Flapen"
canonical_url: "https://flapen.com/research/ae/grocery/decaf-coffee/search-terms"
last_updated: "2026-08-02T09:09:48.919Z"
locale: en
meta:
  description: "Niche score 53/100 · $149K/yr market · 72K searches/yr. A concentrated shelf (top 5 take 72% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $149K/yr market · 72K searches/yr. A concentrated shelf (top 5 take 72% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — decaf coffee - Flapen"
---

# **decaf coffee**

**Worth a look**

Shows low returns (0.1%), but a concentrated shelf (top 5 take 72% of clicks) keeps it on the watch list.

Market size 32Growth 39Conversion 62Competition 23Returns 99Price range 91Avg price 95Brand share 39Review moat 78Quality gap 52

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$38.15**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$11.18–$84.17**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****447.69**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****5.4%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+11.4%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$149K**

$149K/yr · 72K searches

**Competition**

**Bad****72%**

top-5 click share — a locked-up shelf