---
title: "Dates — $931K/yr Amazon AE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/ae/grocery/dates"
last_updated: "2026-08-01T16:48:59.446Z"
locale: en
meta:
description: "Niche score 66/100 · $931K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 66/100 · $931K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dates — $931K/yr Amazon AE Niche (2026) - Flapen"
---
# **dates**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 76Growth 11Conversion 73Competition 81Returns 100Price range 54Avg price 95Brand share 27Review moat 97Quality gap 81
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****65.51**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Incredible****$29.39**
avg listing price — sweet spot $15–$100
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Market size**
**Great****$931K**
$931K/yr · 470K searches
**Conversion**
**Good****6.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$7.81–$165.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-28.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Arab Emirates niche tracking, dates is a $931K/yr Amazon United Arab Emirates market (470K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Feb–Mar. Verdict: Worth a look — 66/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dates market data**
- **Units sold / yr**
- **40K–50K**
- avg 750–1,000/product
- **Revenue / yr**
- **$1.2M–$1.5M**
- units × avg price
- **Conversion rate**
- **6.7%**
- **Avg BSR**
- **#36**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **15%**
- **Out of stock**
- **2.7%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**12 **—flat
**Sellers**
**27**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**34%**
Top 20: 77%
**Open market**
**9%**
- Jomara43% - Date Crown20% - Lulu15% - GOODNESS UAE7% - Al-Malaky Royal4% - Bayara2% - Open — no brand owns it (6 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -28.8% search growth over the last 90 days.
25K15KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/ae/grocery/dates/trend)
## **Top dates search terms**
- **dates**297K/yr-27.4%5.0% conv. - **medjool dates**43K/yr-27.7%4.5% conv. - **dates medjoul**43K/yr-29.7%6.3% conv. - **jomara dates**25K/yr-5.9%7.4% conv. - **تمر**19K/yr-51.7%1.4% conv. - **date**16K/yr-35.3%3.9% conv. - **jomara**12K/yr+5.6%5.2% conv. - **تمر مجدول**6K/yr-51.1%2.1% conv. - **bayara dates**3K/yr-20.6%1.0% conv. - **dates 1kg offer**6K/yr-93.0%0.7% conv. [**All search terms **](https://flapen.com/research/ae/grocery/dates/search-terms)
## **Top dates products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$37K8%$74K12%$112K16%$149K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jomara Organic Khidri Dates 700g**Jomara**$20.12**4.5★145 rev](https://www.amazon.ae/dp/B07ZZ9PKNX) [2**Premium Medjool Dates 500g Naturally Sweet Jumbo Size Dates from UAE Healthy Snack High in Fiber & Energy Goodness Brand Fresh Dates Pack**GOODNESS UAE**$30.44**4.2★19 rev](https://www.amazon.ae/dp/B0FMNPWBWR) [3**Jomara Assorted Filled Dates 375 g**Jomara**$31.69**4.1★115 rev](https://www.amazon.ae/dp/B09T9R4J8K) [4**Date Crown Lulu Dates 500g Premium Rounded Emirate Soft Juicy & Naturally Sweet | High-Fiber Healthy Superfood Snack | 100% Natural Non-GMO & No Added Sugar | Authentic Arabic Dates**Date Crown**$10.82**4.3★29 rev](https://www.amazon.ae/dp/B015FXQC7G) [5**Jomara Dates with Pistachio 200g**Jomara**$16.02**3.7★127 rev](https://www.amazon.ae/dp/B07ZZB437F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lumy Premium Medjool Dates - 800g | Dates Rich in Natural Sugars and Fiber | Medjoul Dates Ideal for Munching or Gifting | No Added Sugar or Preservatives**Lumy**$38.58**5 rev7mo ago](https://www.amazon.ae/dp/B0FTY8Y8W5) [**Premium Medjool Dates 500g Naturally Sweet Jumbo Size Dates from UAE Healthy Snack High in Fiber & Energy Goodness Brand Fresh Dates Pack**GOODNESS UAE**$30.44**19 rev11mo ago](https://www.amazon.ae/dp/B0FMNPWBWR) [**Home Taste Medjool Premium Dates 500g**Home Taste**$24.55**21 rev1y ago](https://www.amazon.ae/dp/B096NC5443) [**Date Crown Medjool 900gm**Date Crown**$23.07**39 rev1y ago](https://www.amazon.ae/dp/B0DQ8KSQ44) [**Al Malaky Royal Dates Medjool | No Additives Natural Dry Dates Perfect Snacking (500 Grams)**Al-Malaky Royal**$61.11**17 rev2y ago](https://www.amazon.ae/dp/B0CX1YFJVZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lumy Premium Medjool Dates - 800g | Dates Rich in Natural Sugars and Fiber | Medjoul Dates Ideal for Munching or Gifting | No Added Sugar or Preservatives**Lumy**$38.58**3.9★**▲ 274%**](https://www.amazon.ae/dp/B0FTY8Y8W5) [**Date Crown Lulu Dates 500g Premium Rounded Emirate Soft Juicy & Naturally Sweet | High-Fiber Healthy Superfood Snack | 100% Natural Non-GMO & No Added Sugar | Authentic Arabic Dates**Date Crown**$10.82**4.3★**▲ 175%**](https://www.amazon.ae/dp/B015FXQC7G) [**Date Crown Lulu 500gm Pouch (Pack of 3) BROWN**Date Crown**$15.66**4.5★**▲ 38%**](https://www.amazon.ae/dp/B09SZRVWHN) [**Jomara Assorted Filled Dates 375 g**Jomara**$31.69**4.1★**▲ 30%**](https://www.amazon.ae/dp/B09T9R4J8K) [**Jomara Dates with Pistachio 200g**Jomara**$16.02**3.7★**▲ 25%**](https://www.amazon.ae/dp/B07ZZB437F)
**~~View all trending →~~**
## **What buyers say about dates**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**الجودة الشاملة**37%
*“Excellent product”*
**الذوق العام**21%
*“Good taste”*
**حلاوة**13%
*“It is sweet”*
**الحجم الكلي**7%
*“Very good size”*
**غرض الهدية**6%
*“Best for gifting”*
**نضارة**4%
*“Good taste and fresh”*
**القيمة مقابل المال**3%
*“Worth buying”*
**رطب/جاف**2%
*“These are big moist dates last long”*
**الخبز**2%
*“Favourite baking dates”*
**الملمس/الاتساق-الإجمالي**1%
*“Great size and texture at a decent price”*
### **What buyers complain about **
**الجودة الشاملة**18%
*“Worst quality”*
**تلوث**14%
*“Worms”*
**الحجم الكلي**14%
*“NOT JUMBO SIZE”*
**يشم**9%
*“Smell and dont taste good”*
**القيمة مقابل المال**9%
*“I ordered 2 pack of dates 1st pack was really good as premium the next pack is completely dried no premium dates as the price is also too high for 400 gm”*
**حالة المنتج**9%
*“It appears to be an old product or has been stored poorly”*
**فاسد/فاسد/فاسد**9%
*“Not fresh”*
**المنتج المعلن عنه مقابل المنتج الفعلي**5%
*“False claim”*
**رطب/جاف**5%
*“Very dry dates”*
**حامِض**5%
*“The dates had a slightly sour, fermented taste, suggesting they were past their best”*
### **Top return reasons **
**الجودة الشاملة**100%
## **Common questions**
- **Is dates profitable to sell on Amazon United Arab Emirates?**
- The niche generates $931K/yr across 39 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -28.8%. Flapen's verdict: Worth a look (66/100).
- **How competitive is the dates niche?**
- 12 brands and 27 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in dates?**
- Top complaints mined from reviews: الجودة الشاملة, تلوث, الحجم الكلي. The return rate is 0.1%.
- **When does demand for dates peak?**
- Demand peaks in Feb–Mar; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the dates niche?**
- Listings span $7.81–$165.30; the average listing price is $29.39 (sweet spot $15–$100). The average incumbent carries 66 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 66 [**diet pepsi**](https://flapen.com/research/ae/grocery/diet-pepsi)$622K/yr+18.2%**Worth a look**- 66 [**protein chips**](https://flapen.com/research/ae/grocery/protein-chips)$375K/yr+67.0%**Worth a look**- 66 [**granola**](https://flapen.com/research/ae/grocery/granola)$129K/yr+28.7%**Worth a look**- 66 [**glass water**](https://flapen.com/research/ae/grocery/glass-water)$1.3M/yr+15.5%**Launch it**- 66 [**humantra**](https://flapen.com/research/ae/grocery/humantra)$1.4M/yr+48.3%**Launch it**- 66 [**chia seeds**](https://flapen.com/research/ae/grocery/chia-seeds)$552K/yr+11.1%**Worth a look**[**All Grocery niches **](https://flapen.com/research/ae/grocery)