---
title: "Search terms — candy - Flapen"
canonical_url: "https://flapen.com/research/ae/grocery/candy/search-terms"
last_updated: "2026-08-02T05:50:50.368Z"
locale: en
meta:
  description: "Niche score 61/100 · $262K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · $262K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — candy - Flapen"
---

# **candy**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 48Growth 30Conversion 52Competition 80Returns 100Price range 76Avg price 54Brand share 66Review moat 69Quality gap 57

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Price range**

**Great****$1.57–$57.37**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****739**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****$12.45**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****4.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$262K**

$262K/yr · 495K searches

**Growth**

**Okay****+4.2%**

90-day search growth — must beat 0% to launch