---
title: "Search terms — butter - Flapen"
canonical_url: "https://flapen.com/research/ae/grocery/butter/search-terms"
last_updated: "2026-08-02T08:06:22.358Z"
locale: en
meta:
  description: "Niche score 52/100 · $420K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $420K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — butter - Flapen"
---

# **butter**

**Worth a look**

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Market size 56Growth 24Conversion 81Competition 68Returns 100Price range 67Avg price 78Brand share 4Review moat 44Quality gap 23

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.5%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$16.21**

avg listing price — sweet spot $15–$100

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$3.51–$38.17**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$420K**

$420K/yr · 306K searches

**Review moat**

**Okay****2,094.48**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-2.9%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand