---
title: "Baklava — $18K/yr Amazon AE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/ae/grocery/baklava"
last_updated: "2026-08-02T07:02:11.546Z"
locale: en
meta:
description: "Niche score 46/100 · $18K/yr market · 32K searches/yr · $47.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $18K/yr market · 32K searches/yr · $47.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Baklava — $18K/yr Amazon AE Niche (2026) - Flapen"
---
# **baklava**
**Skip it**
A small market ($18K/yr) — this niche doesn't clear our bar today.
Market size 4Growth 22Conversion 15Competition 43Returns 99Price range 68Avg price 94Brand share 17Review moat 99Quality gap 94
**Review moat**
**Incredible****20.68**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$47.12**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$13.98–$138.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-5.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$18K**
$18K/yr · 32K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=ae&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Arab Emirates niche tracking, baklava is a $18K/yr Amazon United Arab Emirates market (32K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **baklava market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$59K–$71K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#323**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **55%**
- **Out of stock**
- **4.9%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 99%
**Open market**
**5%**
- Asateer41% - Le Damas30% - Al Wissam12% - Anabtawi Sweets6% - ACICSCK4% - Lulu2% - Open — no brand owns it (3 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.7% search growth over the last 90 days.
1K600Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/ae/grocery/baklava/trend)
## **Top baklava search terms**
- **baklava**16K/yr+16.5%1.6% conv. - **arabic sweets**10K/yr+9.8%1.7% conv. - **baklava sweets**6K/yr-80.1%0.3% conv. [**All search terms **](https://flapen.com/research/ae/grocery/baklava/search-terms)
## **Top baklava products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$89010%$2K15%$3K20%$4K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Asateer Assorted Baklawa 300g Lebanese Middle Eastern Sweets / Baklava with Premium Nuts | Arabic Dessert**Asateer**$17.67**3.6★129 rev](https://www.amazon.ae/dp/B088F91X7G) [2**Asateer Assorted Baklawa 550g Lebanese Middle Eastern Sweets / Baklava with Premium Nuts | Arabic Dessert**Asateer**$32.61**4.0★63 rev](https://www.amazon.ae/dp/B088F92WL9) [3**Le Damas Abu Yahia mix sweets 750g Arabic sweets rich in nuts low sugar premium baklava**Le Damas**$73.49**4.0★28 rev](https://www.amazon.ae/dp/B0B59JTWHK) [4**Le Damas Sweets Ramadan collection gift box Mix Baklava Arabic 250g**Le Damas**$57.17**4.0★12 rev](https://www.amazon.ae/dp/B09VXK3WFW) [5**Al Wissam 100g Mixed Baklava - Premium Arabic Sweets Gift Box for Eid Diwali and Special Occasions Authentic Middle Eastern Dessert Traditional Baklawa - بقلاوة**Al Wissam**$26.97**3.7★7 rev](https://www.amazon.ae/dp/B0F93ZBLMW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Al Sultan Sweets Baklava Assortment Mixed Pistachio and Cashew Filled Low Sugar No Preservatives Boxed 40g**السلطان ALSULTAN**$13.98**0 rev2mo ago](https://www.amazon.ae/dp/B0H2B7HKNF) [**LuLu Bake Art Premium Assorted Arabic Sweets 700 g**Lulu**$48.87**0 rev5mo ago](https://www.amazon.ae/dp/B0GPW565XM) [**LuLu Bake Art Premium Assorted Arabic Sweets 300 g**Lulu**$24.49**0 rev5mo ago](https://www.amazon.ae/dp/B0GPVT6Z78) [**Traditional Middle Eastern Honey-Glazed Baklawa Mix Fresh Handmade Phyllo Pastry Dessert Multiple Pieces (بقلاوة ميكس)**Generic**$22.93**0 rev9mo ago](https://www.amazon.ae/dp/B0G1L1XZTY) [**Al Wissam 100g Mixed Baklava - Premium Arabic Sweets Gift Box for Eid Diwali and Special Occasions Authentic Middle Eastern Dessert Traditional Baklawa - بقلاوة**Al Wissam**$26.97**7 rev1y ago](https://www.amazon.ae/dp/B0F93ZBLMW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ACICSCK 3D Balaclava Face Mask UV Protection Face Cover for Men Women - Breathable Sun Hood Tactical Masks Fishing Climbing Cycling & Motorcycle Helmet Cover (UAE/KSA Alpha One Size C)**ACICSCK**$33.69**3.5★**▲ 398%**](https://www.amazon.ae/dp/B0DP641YL4) [**Al Sultan Sweets Baklava Assortment Mixed Pistachio and Cashew Filled Low Sugar No Preservatives Boxed 40g**السلطان ALSULTAN**$13.98**0.0★**▲ 387%**](https://www.amazon.ae/dp/B0H2B7HKNF) [**LuLu Bake Art Premium Assorted Arabic Sweets 700 g**Lulu**$48.87**0.0★**▲ 217%**](https://www.amazon.ae/dp/B0GPW565XM) [**LuLu Bake Art Premium Assorted Arabic Sweets 300 g**Lulu**$24.49**0.0★**▲ 94%**](https://www.amazon.ae/dp/B0GPVT6Z78) [**Le Damas Abu Yahia mix sweets 750g Arabic sweets rich in nuts low sugar premium baklava**Le Damas**$73.49**4.0★**▲ 61%**](https://www.amazon.ae/dp/B0B59JTWHK)
**~~View all trending →~~**
## **What buyers say about baklava**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**الذوق العام**100%
*“Tasty”*
## **Common questions**
- **Is baklava profitable to sell on Amazon United Arab Emirates?**
- The niche generates $18K/yr across 22 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -5.7%. Flapen's verdict: Skip it (46/100).
- **How competitive is the baklava niche?**
- 9 brands and 13 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 93% of demand.
- **When does demand for baklava peak?**
- Demand peaks in Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the baklava niche?**
- Listings span $13.98–$138.28; the average listing price is $47.12 (sweet spot $15–$100). The average incumbent carries 21 reviews — the moat a new listing must climb.
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