---
title: "Ajwa Dates — $65K/yr Amazon AE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/ae/grocery/ajwa-dates"
last_updated: "2026-07-31T15:17:36.770Z"
locale: en
meta:
description: "Niche score 57/100 · $65K/yr market · 29K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $65K/yr market · 29K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Ajwa Dates — $65K/yr Amazon AE Niche (2026) - Flapen"
---
# **ajwa dates**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 16Growth 8Conversion 70Competition 45Returns 100Price range 86Avg price 95Brand share 68Review moat 99Quality gap 85
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****28.72**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Incredible****$34.31**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.54–$64.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****$65K**
$65K/yr · 29K searches
**Growth**
**Bad****-35.0%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=ae&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Arab Emirates niche tracking, ajwa dates is a $65K/yr Amazon United Arab Emirates market (29K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Feb–Mar. Verdict: Worth a look — 57/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ajwa dates market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$86K–$103K**
- units × avg price
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#57**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **28%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**24**
**Top-5 brand share**
**64%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 100%
**Open market**
**28%**
- Bayara24% - Jomara14% - Lulu10% - Generic9% - Naturals8% - Kingdom Dates8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -35.0% search growth over the last 90 days.
2K2KBlack Friday '24Holiday '24Spike '25Black Friday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/ae/grocery/ajwa-dates/trend)
## **Top ajwa dates products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$13K30%$19K40%$26K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bayara Ajwa Al Madina 400g**Bayara**$22.84**4.3★121 rev](https://www.amazon.ae/dp/B07G85LGFK) [2**Jomara Premium Ajwa Madinah Dates 400g**Jomara**$25.53**4.4★53 rev](https://www.amazon.ae/dp/B0B8S8VXGW) [3**Naturals Ajwa Madeena Dates (1kg)**Naturals**$49.58**4.1★5 rev](https://www.amazon.ae/dp/B095YYPQCW) [4**Tamr Wa Qhwah Ajwa Almadina Saudi Dates 500g - Premium Quality Soft & Fresh No Sugar Added Ideal for Snacking & Gifting**Tamr Wa Qhwah**$45.50**4.8★7 rev](https://www.amazon.ae/dp/B0DX7B3XTP) [5**Premium Ajwa Dates 1 Kg**Generic**$51.03**3.0★7 rev](https://www.amazon.ae/dp/B0FKNHF3L8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Siafa Ajwa Dates Value Pack 400 g**Generic**$29.52**0 rev1mo ago](https://www.amazon.ae/dp/B0H5JQ5ZG4) [**Lumy Madinah Ajwa Dates -800g| No Added Sugar or Artificial Preservatives Naturally high in fiber | Ideal Healthy Snack for Munching or Gifting**Lumy**$64.64**5 rev7mo ago](https://www.amazon.ae/dp/B0FTYDLNLD) [**Premium Ajwa Dates 1 Kg**Generic**$51.03**7 rev11mo ago](https://www.amazon.ae/dp/B0FKNHF3L8) [**Kingdom Dates Ajwa Al-Madina Dates 200g | Premium Quality Natural & Nutrient-Rich Dates | Authentic from Madinah Saudi Arabia**Kingdom Dates**$13.85**5 rev1y ago](https://www.amazon.ae/dp/B0DX7F7WDZ) [**Home Taste Ajwa Al Madina Saudi Premium Dates 500g**Home Taste**$31.46**10 rev1y ago](https://www.amazon.ae/dp/B0F19JRQ9N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Siafa Ajwa Dates Value Pack 400 g**Generic**$29.52**0.0★**▲ 381%**](https://www.amazon.ae/dp/B0H5JQ5ZG4) [**Lumy Madinah Ajwa Dates -800g| No Added Sugar or Artificial Preservatives Naturally high in fiber | Ideal Healthy Snack for Munching or Gifting**Lumy**$64.64**3.9★**▲ 270%**](https://www.amazon.ae/dp/B0FTYDLNLD) [**Kingdom Dates Ajwa Al-Madina Dates 200g | Premium Quality Natural & Nutrient-Rich Dates | Authentic from Madinah Saudi Arabia**Kingdom Dates**$13.85**4.8★**▲ 120%**](https://www.amazon.ae/dp/B0DX7F7WDZ) [**Naturals Ajwa Madeena Dates (1kg)**Naturals**$49.58**4.1★**▲ 29%**](https://www.amazon.ae/dp/B095YYPQCW) [**Natural Ajwa Al Madinah Dates 100g**Natural Spices**$8.54**5.0★**▲ 21%**](https://www.amazon.ae/dp/B09FR9BW7P)
**~~View all trending →~~**
## **What buyers say about ajwa dates**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**الجودة الشاملة**60%
*“Great quality”*
**حلاوة**20%
*“Just the right amount of sweetness”*
**الذوق العام**10%
*“Nice taste”*
**القيمة مقابل المال**10%
*“great price”*
### **What buyers complain about **
**الجودة الشاملة**50%
*“Not very good quality”*
**تلوث**33%
*“Insects were inside”*
**سهولة المضغ/البلع**17%
*“Very hard and not easy to chew”*
## **Common questions**
- **Is ajwa dates profitable to sell on Amazon United Arab Emirates?**
- The niche generates $65K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -35.0%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the ajwa dates niche?**
- 14 brands and 24 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in ajwa dates?**
- Top complaints mined from reviews: الجودة الشاملة, تلوث, سهولة المضغ/البلع. The return rate is 0.0%.
- **When does demand for ajwa dates peak?**
- Demand peaks in Feb–Mar; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the ajwa dates niche?**
- Listings span $8.54–$64.64; the average listing price is $34.31 (sweet spot $15–$100). The average incumbent carries 29 reviews — the moat a new listing must climb.
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