---
title: "Search terms — serum - Flapen"
canonical_url: "https://flapen.com/research/ae/beauty/serum/search-terms"
last_updated: "2026-08-02T04:56:04.432Z"
locale: en
meta:
  description: "Niche score 54/100 · $357K/yr market · 367K searches/yr. A deep review moat (10,511 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $357K/yr market · 367K searches/yr. A deep review moat (10,511 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — serum - Flapen"
---

# **serum**

**Worth a look**

Shows a sweet-spot price point ($41.03 avg), but a deep review moat (10,511 avg reviews) keeps it on the watch list.

Market size 54Growth 26Conversion 30Competition 53Returns 94Price range 83Avg price 95Brand share 43Review moat 21Quality gap 70

**Avg price**

**Incredible****$41.03**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Price range**

**Great****$16.56–$114.89**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****$357K**

$357K/yr · 367K searches

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****2.4%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+0.8%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****10,510.97**

avg incumbent reviews — the moat a new listing must climb