---
title: "Search terms — scrunchies - Flapen"
canonical_url: "https://flapen.com/research/ae/beauty/scrunchies/search-terms"
last_updated: "2026-08-02T08:09:39.515Z"
locale: en
meta:
  description: "Niche score 50/100 · $67K/yr market · 58K searches/yr · $29.29 avg price. A small market ($67K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $67K/yr market · 58K searches/yr · $29.29 avg price. A small market ($67K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — scrunchies - Flapen"
---

# **scrunchies**

**Worth a look**

Shows a sweet-spot price point ($29.29 avg), but a small market ($67K/yr) keeps it on the watch list.

Market size 17Growth 24Conversion 50Competition 53Returns 90Price range 86Avg price 95Brand share 67Review moat 25Quality gap 47

**Avg price**

**Incredible****$29.29**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Price range**

**Great****$4.56–$97.73**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****4.0%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****4,346.78**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-1.9%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$67K**

$67K/yr · 58K searches