---
title: "Scrunchies — $67K/yr Amazon AE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/ae/beauty/scrunchies"
last_updated: "2026-07-31T20:59:51.388Z"
locale: en
meta:
description: "Niche score 50/100 · $67K/yr market · 58K searches/yr · $29.29 avg price. A small market ($67K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $67K/yr market · 58K searches/yr · $29.29 avg price. A small market ($67K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Scrunchies — $67K/yr Amazon AE Niche (2026) - Flapen"
---
# **scrunchies**
**Worth a look**
Shows a sweet-spot price point ($29.29 avg), but a small market ($67K/yr) keeps it on the watch list.
Market size 17Growth 24Conversion 50Competition 53Returns 90Price range 86Avg price 95Brand share 67Review moat 25Quality gap 47
**Avg price**
**Incredible****$29.29**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$4.56–$97.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****4.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,346.78**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-1.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$67K**
$67K/yr · 58K searches
According to Flapen's Amazon United Arab Emirates niche tracking, scrunchies is a $67K/yr Amazon United Arab Emirates market (58K searches/yr). The top 5 brands hold 65% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scrunchies market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$73K–$88K**
- units × avg price
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#97**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **47%**
- **Out of stock**
- **14.9%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **83 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**65**
**Top-5 brand share**
**65%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 88%
**Open market**
**30%**
- Lolalet22% - MOFEINI15% - Ivyu12% - SOWUGI9% - BeeVines7% - PIDOUDOU6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.9% search growth over the last 90 days.
1K750Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/ae/beauty/scrunchies/trend)
## **Top scrunchies search terms**
- **scrunchies**16K/yr+0.7%2.9% conv. - **silk scrunchies**11K/yr-7.3%4.2% conv. - **scrunchies for women**10K/yr-6.3%3.1% conv. - **hair scrunchies**6K/yr+12.4%3.8% conv. - **silk hair tie**6K/yr-2.4%5.8% conv. - **scrunchie**5K/yr+3.7%2.7% conv. - **satin scrunchies**4K/yr-8.9%3.8% conv. [**All search terms **](https://flapen.com/research/ae/beauty/scrunchies/search-terms)
## **Top scrunchies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$5K12%$8K16%$11K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lolalet 6 Pack Scrunchies for Hair Hair Scrunchies for Women Girls Soft Satin Scrunchy for Sleeping Big Sleep Tie Scrunchie with Elastic Hair Bands for Thick Thin Fine Curly Hair -Style A**Lolalet**$23.36**4.4★6,514 rev](https://www.amazon.ae/dp/B09W92DVJY) [2**MOFEINI 6 Pcs Silk Hair Scrunchies Soft & Comfortable Small Silk Scrunchy Skinny Hair Ties Bows Ropes Elastics Ponytail Holders for Women Girls Hair Accessories**MOFEINI**$9.81**4.2★4,541 rev](https://www.amazon.ae/dp/B07XPCCRHG) [3**Ivyu Silk Scrunchies Black Satin Hair Ties for Women - Small Hair Ties Scrunchy for Women Thick Hair Cute Soft Slip Mini Hair Elastics Ponytail Holder for Curly Hair No Damage Hairties Gift for Girls**Ivyu**$13.60**4.5★2,523 rev](https://www.amazon.ae/dp/B08ZRZ4KNT) [4**60 Pack Satin Scrunchies BeeVines Satin Silk Scrunchies for Hair Silky Curly Hair Ties for Women Hair Ties Ropes for Teens Girls Scrunchies Pack**BeeVines**$36.85**4.6★18,529 rev](https://www.amazon.ae/dp/B07WJBFDHJ) [5**SOWUGI 5PCS Hair Silk Scrunchies Satin Elastic Hair Bands Scrunchy Hair Ties Ropes Scrunchie**SOWUGI**$14.72**4.2★37 rev](https://www.amazon.ae/dp/B0B3M6W216)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**5Pcs Pure Silk Hair Scrunchies 100% Mulberry Silk 22-Momme Soft Skinny Hair Ties No Crease Frizz-Free No Snagging Lightweight Elastic Small Scrunchy for Women and Girls (Multicolor A)**Mozune**$46.95**27 rev3mo ago](https://www.amazon.ae/dp/B0GWGXXDQT) [**3 Pack Pure Silk Scrunchies 22 Momme Smooth Soft Hair Ties No Crease Frizz and Breakage Protection for Curly Thick or Delicate Hair Gentle Elastic Ponytail Holders (Black+Brown+Light Champagne)**Mozune**$46.74**27 rev3mo ago](https://www.amazon.ae/dp/B0GWGWWR3C) [**12 Silk Hair Ties for Women Satin Hair Ties for All Hair Types and Textures Wrinkle-Free Hair Ties for Girls Perfect for Day or Night**Generic**$4.56**346 rev1y ago](https://www.amazon.ae/dp/B0DT4JKHBC) [**9 Pack Satin Hair Scrunchies Soft Silk Hair Ties for Women No-Dent Sleep Scrunchies Comfortable Hair Bands for Thick & Thin Hair**Lonimia**$26.33**2 rev1y ago](https://www.amazon.ae/dp/B0F3HXR669) [**Silklo Silk Scrunchies 100% Pure Mulberry Hair Ties 22 Momme Anti Hair Loss No Breakage Anti Crease No Frizz Accessories Elastic Band for Women Girls Care 4Pcs (Emerald)**Silklo**$60.93**65 rev1y ago](https://www.amazon.ae/dp/B0DCT3WG4S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**3 Pack Pure Silk Scrunchies 22 Momme Smooth Soft Hair Ties No Crease Frizz and Breakage Protection for Curly Thick or Delicate Hair Gentle Elastic Ponytail Holders (Black+Brown+Light Champagne)**Mozune**$46.74**4.8★**▲ 284%**](https://www.amazon.ae/dp/B0GWGWWR3C) [**5Pcs Pure Silk Hair Scrunchies 100% Mulberry Silk 22-Momme Soft Skinny Hair Ties No Crease Frizz-Free No Snagging Lightweight Elastic Small Scrunchy for Women and Girls (Multicolor A)**Mozune**$46.95**4.9★**▲ 278%**](https://www.amazon.ae/dp/B0GWGXXDQT) [**PIDOUDOU 2 Pcs Large Size White Color Scrunchies for Women Hair Elastic Bands**PIDOUDOU**$11.79**4.6★**▲ 245%**](https://www.amazon.ae/dp/B07WP2RW47) [**Softspot Satin Scrunchies for Women and Girls Pack of 4 Medium Size Soft Hair Ties for All Hair Types (White)**Softspot**$24.96**5.0★**▲ 160%**](https://www.amazon.ae/dp/B0GH1VHBZ1) [**PIDOUDOU 2 Pcs Black Color Large Size Scrunchies for Hair Women Hair Elastic Bands: 2 Black**PIDOUDOU**$13.86**4.6★**▲ 133%**](https://www.amazon.ae/dp/B07WRWMB7K)
**~~View all trending →~~**
## **What buyers say about scrunchies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**الجودة الشاملة**42%
*“Good quality n nice product”*
**سهولة الاستخدام**13%
*“Very convenient and purposeful”*
**المنتج المعلن عنه مقابل المنتج الفعلي**13%
*“They live up to expectations”*
**ملمس ناعم**13%
*“It is so soft”*
**تصفيف الشعر**13%
*“these hair ties are really good”*
**الراحة الشاملة**4%
*“Very comfortable”*
### **What buyers complain about **
**الجودة الشاملة**38%
*“Low quality”*
**متانة**25%
*“unfortunately it tears quite quickly after only a few uses”*
**يشم**13%
*“They smell bad”*
**ملائمة الشعر الطويل**8%
*“Perfect for long hair for sleeping time”*
### **Top return reasons **
**الحجم الكلي**31%
**الجودة الشاملة**29%
**جودة المواد**17%
**لون**7%
**قابلية التمدد/التمدد/المرونة**4%
**ملائمة الشعر الطويل**3%
**ملمس صلب**3%
**يشم**2%
**المنتج المعلن عنه مقابل المنتج الفعلي**1%
**القيمة مقابل المال**1%
## **Common questions**
- **Is scrunchies profitable to sell on Amazon United Arab Emirates?**
- The niche generates $67K/yr across 32 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -1.9%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the scrunchies niche?**
- 20 brands and 65 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in scrunchies?**
- Top complaints mined from reviews: الجودة الشاملة, متانة, يشم. The return rate is 1.2%.
- **When does demand for scrunchies peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the scrunchies niche?**
- Listings span $4.56–$97.73; the average listing price is $29.29 (sweet spot $15–$100). The average incumbent carries 4,347 reviews — the moat a new listing must climb.
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