---
title: "Root Touch Up Hair Color — $44K/yr Amazon AE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/ae/beauty/root-touch-up-hair-color"
last_updated: "2026-08-02T06:09:42.137Z"
locale: en
meta:
description: "Niche score 52/100 · $44K/yr market · 66K searches/yr · $31.05 avg price. A small market ($44K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $44K/yr market · 66K searches/yr · $31.05 avg price. A small market ($44K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Root Touch Up Hair Color — $44K/yr Amazon AE Niche (2026) - Flapen"
---
# **root touch up hair color**
**Worth a look**
Shows beatable incumbent ratings (4.0★), but a small market ($44K/yr) keeps it on the watch list.
Market size 11Growth 63Conversion 27Competition 48Returns 93Price range 95Avg price 95Brand share 14Review moat 32Quality gap 95
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Incredible****$31.05**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$14.85–$58.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+40.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,268.68**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$44K**
$44K/yr · 66K searches
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=ae&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United Arab Emirates niche tracking, root touch up hair color is a $44K/yr Amazon United Arab Emirates market (66K searches/yr). The top 5 brands hold 94% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **root touch up hair color market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$78K–$93K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#38**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **68%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **81 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**57**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 100%
**Open market**
**4%**
- L'Oreal Paris59% - THICK FIBER15% - Red by Kiss14% - LBOYLOVE4% - SEVICH2% - gowwim2% - Open — no brand owns it (4 brands, 4%)
## **Demand**
Weekly Amazon search volume, last 41 weeks — +40.3% search growth over the last 90 days.
2K2KSpike '25Black Friday '25Spike '26Oct '25Nov '25Jan '26Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/ae/beauty/root-touch-up-hair-color/trend)
## **Top root touch up hair color search terms**
- **root touch up hair color**12K/yr+19.4%3.6% conv. - **loreal magic retouch**8K/yr+46.2%5.6% conv. - **loreal paris magic retouch**6K/yr+72.1%0.8% conv. - **grey hair coverage touch up**8K/yr-3.6%2.4% conv. - **magic retouch**5K/yr+58.1%3.0% conv. - **root touch up**5K/yr+42.0%3.0% conv. - **loreal hair color spray**4K/yr+60.4%1.4% conv. - **loreal magic root cover up**3K/yr+43.4%1.8% conv. - **loreal hair colour spray**4K/yr+48.4%0.8% conv. - **loreal retouch**3K/yr+43.6%0.9% conv. [**All search terms **](https://flapen.com/research/ae/beauty/root-touch-up-hair-color/search-terms)
## **Top root touch up hair color products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$4K12%$5K16%$7K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOréal Paris Magic Retouch Instant Root Concealer Brown 75 Ml**L'Oreal Paris**$20.84**4.3★1,258 rev](https://www.amazon.ae/dp/B077XJ3VS9) [2**LOréal Paris Magic Retouch Dark Brown**L'Oreal Paris**$21.47**4.3★1,258 rev](https://www.amazon.ae/dp/B077Y2ZTK9) [3**THICK FIBER Root Touch Up & Hairline Powder for Grey Root Coverage & Thin Hair Water & Sweat Resistant with Precise Brush Hair Loss Concealer for Roots Bald Spots & Fill-In (Dark Brown)**THICK FIBER**$58.38**4.2★1,767 rev](https://www.amazon.ae/dp/B0CGRZW9GZ) [4**Kiss Quick Cover Gray Hair Touch Up Dark Brown X-Large 7g**Red by Kiss**$18.07**4.1★3,536 rev](https://www.amazon.ae/dp/B00120S8H4) [5**LOréal Paris Magic Root Rescue 10 Minute Root Hair Coloring Kit Permanent Hair Color with Quick Precision Applicator 100 percent Gray Coverage 4 Dark Brown 1 kit (Packaging May Vary)**L'Oreal Paris**$44.52**4.4★6,521 rev](https://www.amazon.ae/dp/B003A874R6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hair Color Stick to Cover Gray Hair Black & Brown Gray Hair Coverage for Women Men Easy Application Temporary Hair Dye Wax Long-Lasting Waterproof and Sweatproof Quick to Root (Black)**ELAIMEI**$33.25**8 rev8mo ago](https://www.amazon.ae/dp/B0G2BFSLHR) [**Cosmo Instant Root Touch-Up Spray | Root Concealer Spray | Gray Hair Coverage Quick-Drying Water-Resistant Lightweight Temporary Hair Blends with Natural or Dyed Hair 75ml (Medium Brown)**CD COSMO DESIGNS**$14.85**7 rev9mo ago](https://www.amazon.ae/dp/B0FV2MN736) [**LBOYLOVE Root Touch-Up Stick - Hair Root Colour Touch Up - Grey Hair Cover Up - Semi-Permanent Hair Dye Temporary Brush - Waterproof Long Lasting Grey Hair Coverage Beard (Brown)**LBOYLOVE**$38.70**1 rev1y ago](https://www.amazon.ae/dp/B0FJF83HVP) [**THICK FIBER Root Touch Up & Hairline Powder for Grey Root Coverage & Thin Hair Water & Sweat Resistant with Precise Brush Hair Loss Concealer for Roots Bald Spots & Fill-In (Dark Brown)**THICK FIBER**$58.38**1,767 rev2y ago](https://www.amazon.ae/dp/B0CGRZW9GZ) [**THICK FIBER Root Touch Up & Hairline Powder for Grey Root Coverage & Thin Hair Water & Sweat Resistant with Precise Brush Hair Loss Concealer for Roots Bald Spots & Fill-In (Black)**THICK FIBER**$58.50**1,609 rev2y ago](https://www.amazon.ae/dp/B0CGS2P7NP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LBOYLOVE Root Touch-Up Stick - Hair Root Colour Touch Up - Grey Hair Cover Up - Semi-Permanent Hair Dye Temporary Brush - Waterproof Long Lasting Grey Hair Coverage Beard (Brown)**LBOYLOVE**$38.70**1.0★**▲ 173%**](https://www.amazon.ae/dp/B0FJF83HVP) [**Hair Color Stick to Cover Gray Hair Black & Brown Gray Hair Coverage for Women Men Easy Application Temporary Hair Dye Wax Long-Lasting Waterproof and Sweatproof Quick to Root (Black)**ELAIMEI**$33.25**3.4★**▲ 100%**](https://www.amazon.ae/dp/B0G2BFSLHR) [**LOréal Paris Magic Retouch Instant Root Concealer Cold Dark Brown**L'Oreal Paris**$22.07**4.4★**▲ 25%**](https://www.amazon.ae/dp/B07PBY5MMC) [**Kiss Quick Cover Gray Hair Touch Up Dark Brown X-Large 7g**Red by Kiss**$18.07**4.1★**▲ 20%**](https://www.amazon.ae/dp/B00120S8H4) [**Kiss Quick Cover Root Touch Up Hair Colour Stick LGC01 6 g - Jet Black**Red by Kiss**$18.62**4.2★**▲ 14%**](https://www.amazon.ae/dp/B007PJDX76)
**~~View all trending →~~**
## **What buyers say about root touch up hair color**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**لون**30%
*“It looks really natural”*
**الجودة الشاملة**20%
*“Amazing quality”*
**كفاءة**20%
*“Very effective the answer”*
**سهولة الاستخدام**10%
*“Convenient”*
**سماكة**5%
*“and thickening the roots”*
**الالتصاق**5%
*“It sticks on hair perfectly”*
**ملائمة الشعر المصبوغ**5%
*“It gives very good affect and looks natural”*
**التغطية**5%
*“Covering the white hair perfectly”*
### **What buyers complain about **
**لون**16%
*“color at all”*
**تلف/حرق الشعر**13%
*“It burnt my hair”*
**المنتج المعلن عنه مقابل المنتج الفعلي**13%
*“Misleading Marketing”*
**ملمس صلب**13%
*“Hair becomes hard”*
**القيمة مقابل المال**9%
*“Waste of money”*
**مقاومة البقع**6%
*“while applying is stain the cloth”*
**الحجم الكلي**6%
*“Product is very small for the price”*
**ملائمة الشعر المصبوغ**6%
*“It doesnt cover your greys at all”*
**الجودة الشاملة**4%
*“Pathetic product”*
**بهتان اللون/تغير اللون**4%
*“Leaves color on everything that comes in contact”*
### **Top return reasons **
**لون**63%
**الوظيفة - بشكل عام**8%
**حالة المنتج**5%
**الجودة الشاملة**5%
**المنتج المعلن عنه مقابل المنتج الفعلي**4%
**الوزن خفيف**3%
**مانع للتسرب**3%
**ملائمة الشعر المصبوغ**2%
**القيمة مقابل المال**2%
**المواد/الأجزاء المعيبة**1%
## **Common questions**
- **Is root touch up hair color profitable to sell on Amazon United Arab Emirates?**
- The niche generates $44K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +40.3%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the root touch up hair color niche?**
- 10 brands and 57 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in root touch up hair color?**
- Top complaints mined from reviews: لون, تلف/حرق الشعر, المنتج المعلن عنه مقابل المنتج الفعلي. The return rate is 1.1%.
- **What does it cost to enter the root touch up hair color niche?**
- Listings span $14.85–$58.50; the average listing price is $31.05 (sweet spot $15–$100). The average incumbent carries 3,269 reviews — the moat a new listing must climb.
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