---
title: "Search terms — roll on - Flapen"
canonical_url: "https://flapen.com/research/ae/beauty/roll-on/search-terms"
last_updated: "2026-08-02T08:07:41.642Z"
locale: en
meta:
  description: "Niche score 62/100 · $126K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 62/100 · $126K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — roll on - Flapen"
---

# **roll on**

**Worth a look**

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 29Growth 53Conversion 78Competition 78Returns 97Price range 81Avg price 84Brand share 32Review moat 48Quality gap 65

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$18.69**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.93–$47.56**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****7.7%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+25.0%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****1,676.91**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$126K**

$126K/yr · 87K searches