---
title: "Search terms — purple shampoo - Flapen"
canonical_url: "https://flapen.com/research/ae/beauty/purple-shampoo/search-terms"
last_updated: "2026-08-02T08:24:41.573Z"
locale: en
meta:
  description: "Niche score 51/100 · $127K/yr market · 50K searches/yr. A deep review moat (15,513 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $127K/yr market · 50K searches/yr. A deep review moat (15,513 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — purple shampoo - Flapen"
---

# **purple shampoo**

**Worth a look**

Shows low returns (0.9%), but a deep review moat (15,513 avg reviews) keeps it on the watch list.

Market size 29Growth 45Conversion 53Competition 38Returns 95Price range 74Avg price 91Brand share 42Review moat 19Quality gap 57

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$57.24**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$14.09–$129.65**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****4.4%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+16.0%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$127K**

$127K/yr · 50K searches

**Review moat**

**Bad****15,512.68**

avg incumbent reviews — the moat a new listing must climb

**Signals**[** High Price**](https://flapen.com/research/niches?market=ae&signal=high_price "Avg price > $50")