---
title: "Purple Shampoo — $127K/yr Amazon AE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/ae/beauty/purple-shampoo"
last_updated: "2026-07-31T15:49:00.192Z"
locale: en
meta:
description: "Niche score 51/100 · $127K/yr market · 50K searches/yr. A deep review moat (15,513 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $127K/yr market · 50K searches/yr. A deep review moat (15,513 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Purple Shampoo — $127K/yr Amazon AE Niche (2026) - Flapen"
---
# **purple shampoo**
**Worth a look**
Shows low returns (0.9%), but a deep review moat (15,513 avg reviews) keeps it on the watch list.
Market size 29Growth 45Conversion 53Competition 38Returns 95Price range 74Avg price 91Brand share 42Review moat 19Quality gap 57
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$57.24**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$14.09–$129.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+16.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$127K**
$127K/yr · 50K searches
**Review moat**
**Bad****15,512.68**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** High Price**](https://flapen.com/research/niches?market=ae&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Arab Emirates niche tracking, purple shampoo is a $127K/yr Amazon United Arab Emirates market (50K searches/yr). The top 5 brands hold 80% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **purple shampoo market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$172K–$229K**
- units × avg price
- **Conversion rate**
- **4.4%**
- **Avg BSR**
- **#903**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **47%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **73 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**60**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**16%**
- L'Oreal Paris52% - immetee11% - PROVOKE7% - OGX5% - GK HAIR4% - OLAPLEX4% - Open — no brand owns it (7 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +16.0% search growth over the last 90 days.
2K1KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/ae/beauty/purple-shampoo/trend)
## **Top purple shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$13K20%$25K30%$38K40%$51K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOréal Paris Elvive Color Protect Purple Shampoo 200ml**L'Oreal Paris**$14.09**4.5★553 rev](https://www.amazon.ae/dp/B08TJ9LYF5) [2**LOréal Paris Hair Care EverPure Sulfate Free Brass Toning Purple Shampoo for Blonde Bleached Silver or Brown Highlighted Hair 6.8 Fl. Oz**L'Oreal Paris**$56.43**4.5★25,565 rev](https://www.amazon.ae/dp/B07P7L1HFN) [3**immetee Purple Shampoo for Blondes Purple Shampoo Blonde Hair Perfector 3-in-1 Shampoo Neutralises Yellow Tones Coloured or Highlighted Hair 300ml**immetee**$25.41**4.0★124 rev](https://www.amazon.ae/dp/B0FZQW1KZK) [4**LOréal Paris Elvive Colour Protect Purple Shampoo + Mask**L'Oreal Paris**$33.35**4.5★170 rev](https://www.amazon.ae/dp/B08NPKMC7G) [5**OGX Sulfate Free Blonde Enhance Purple Shampoo 385ml**OGX**$38.73**4.4★1,326 rev](https://www.amazon.ae/dp/B092WC8RHC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**immetee Purple Shampoo for Blondes Purple Shampoo Blonde Hair Perfector 3-in-1 Shampoo Neutralises Yellow Tones Coloured or Highlighted Hair 300ml**immetee**$25.41**124 rev8mo ago](https://www.amazon.ae/dp/B0FZQW1KZK) [**LOréal Professionnel Paris Vitamino Color Spectrum Purple Shampoo - Neutralizes Yellow Tones Enhances Shine & Vibrancy Maintains Day 1 Color Vibrancy Hydrates & Strengthens Blonde Hair 300ml**L'Oréal Professionnel Paris**$129.65**6 rev1y ago](https://www.amazon.ae/dp/B0F1Z22D9N) [**LOréal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde Bleached Silver or Brown Highlighted Hair EverPure 23 Fl Oz (Packaging May Vary)**L'Oreal Paris**$72.87**1,940 rev3y ago](https://www.amazon.ae/dp/B0BL86YV6X) [**LOréal Paris Elvive Colour Protect Purple Shampoo + Mask**L'Oreal Paris**$33.35**170 rev3y ago](https://www.amazon.ae/dp/B08NPKMC7G) [**Hask Blonde Care Purple Shampoo 355ml**Hask**$25.63**239 rev4y ago](https://www.amazon.ae/dp/B09SRMYYTN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**milk_shake Silver Shampoo 10.1 Fl Oz**milk_shake**$76.56**4.6★**▲ 210%**](https://www.amazon.ae/dp/B01HQCGYDQ) [**immetee Purple Shampoo for Blondes Purple Shampoo Blonde Hair Perfector 3-in-1 Shampoo Neutralises Yellow Tones Coloured or Highlighted Hair 300ml**immetee**$25.41**4.0★**▲ 96%**](https://www.amazon.ae/dp/B0FZQW1KZK) [**LOréal Professionnel Paris Vitamino Color Spectrum Purple Shampoo - Neutralizes Yellow Tones Enhances Shine & Vibrancy Maintains Day 1 Color Vibrancy Hydrates & Strengthens Blonde Hair 300ml**L'Oréal Professionnel Paris**$129.65**3.9★**▲ 85%**](https://www.amazon.ae/dp/B0F1Z22D9N) [**PROVOKE Touch Of Silver Brightening Purple Shampoo 200 ml Neutralises Yellow and Orange tones Formulated with Violet and Blue Pigments**PROVOKE**$30.65**4.5★**▲ 75%**](https://www.amazon.ae/dp/B00CM6YYCU) [**GK HAIR Silver Bombshell Purple Shampoo 280ml For Blonde Platinum Ash Silver & Gray Hair Moisturizes Dry & Damaged Removes Yellow Brassy Tones**GK HAIR**$83.66**4.4★**▲ 60%**](https://www.amazon.ae/dp/B01KFS2U90)
**~~View all trending →~~**
## **What buyers say about purple shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**الجودة الشاملة**42%
*“Excellent product”*
**التصميم الشامل**13%
*“Great 👍🏼 Very good project”*
**يشم**13%
*“its smell is so good”*
**ملائمة الشعر المصبوغ**13%
*“Best for blonde hair to tone the color”*
**إزالة الشعر**6%
*“Save my hairs”*
**سهولة الاستخدام**6%
*“Useful”*
**ملمس ناعم**4%
*“Smooth”*
**تصفيف الشعر**4%
*“I liked that this shampoo contains a lot of silicone, which made my hair feel heavier and smoother”*
### **Top return reasons **
**مانع للتسرب**23%
**لون**12%
**الحجم الكلي**12%
**المكونات-إجمالاً**8%
**ملائمة الشعر المصبوغ**8%
**ملائمة الشعر القصير**8%
**المنتج المعلن عنه مقابل المنتج الفعلي**4%
**متعلق بالشعر**4%
**يشم**4%
**القيمة مقابل المال**4%
## **Common questions**
- **Is purple shampoo profitable to sell on Amazon United Arab Emirates?**
- The niche generates $127K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +16.0%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the purple shampoo niche?**
- 13 brands and 60 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 80% of demand.
- **When does demand for purple shampoo peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the purple shampoo niche?**
- Listings span $14.09–$129.65; the average listing price is $57.24 (sweet spot $15–$100). The average incumbent carries 15,513 reviews — the moat a new listing must climb.
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