---
title: "Trend — numbing cream - Flapen"
canonical_url: "https://flapen.com/research/ae/beauty/numbing-cream/trend"
last_updated: "2026-08-02T10:13:41.100Z"
locale: en
meta:
  description: "Niche score 57/100 · $106K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $106K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — numbing cream - Flapen"
---

# **numbing cream**

**Worth a look**

Shows beatable incumbent ratings (3.8★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 26Growth 49Conversion 31Competition 80Returns 95Price range 23Avg price 61Brand share 40Review moat 62Quality gap 97

**Quality gap**

**Incredible****3.8★**

avg incumbent rating — lower means beatable quality

**Returns**

**Incredible****1.0%**

return rate — above 5% kills the launch gate

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Review moat**

**Good****1,007.59**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****$142.70**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+19.3%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****2.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$106K**

$106K/yr · 30K searches

**Price range**

**Bad****$27.21–$338.59**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=ae&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=ae&signal=quality_gap "Avg rating < 4.0") [** High Price**](https://flapen.com/research/niches?market=ae&signal=high_price "Avg price > $50")