---
title: "Products — nail polish - Flapen"
canonical_url: "https://flapen.com/research/ae/beauty/nail-polish/products"
last_updated: "2026-08-02T08:09:33.686Z"
locale: en
meta:
  description: "Niche score 57/100 · $143K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $143K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — nail polish - Flapen"
---

# **nail polish**

**Worth a look**

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 31Growth 46Conversion 30Competition 89Returns 96Price range 82Avg price 79Brand share 25Review moat 23Quality gap 79

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Competition**

**Great****26%**

top-5 click share — an open shelf

**Price range**

**Great****$5.85–$61.18**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****$16.73**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+16.6%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$143K**

$143K/yr · 356K searches

**Conversion**

**Okay****2.4%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****90%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****7,179.79**

avg incumbent reviews — the moat a new listing must climb