---
title: "Search terms — makeup - Flapen"
canonical_url: "https://flapen.com/research/ae/beauty/makeup/search-terms"
last_updated: "2026-08-02T05:44:39.651Z"
locale: en
meta:
  description: "Niche score 57/100 · $402K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $402K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — makeup - Flapen"
---

# **makeup**

**Worth a look**

Shows a fragmented shelf (top 5 take 20% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 56Growth 41Conversion 14Competition 95Returns 90Price range 67Avg price 94Brand share 15Review moat 19Quality gap 78

**Competition**

**Incredible****20%**

top-5 click share — an open shelf

**Avg price**

**Great****$22.70**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$4.24–$131.81**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$402K**

$402K/yr · 1.6M searches

**Growth**

**Okay****+12.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****15,435.15**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

**Conversion**

**Bad****1.1%**

search→purchase rate — share of searches ending in a sale