---
title: "Reviews — makeup remover wipes - Flapen"
canonical_url: "https://flapen.com/research/ae/beauty/makeup-remover-wipes/reviews"
last_updated: "2026-08-02T09:13:20.521Z"
locale: en
meta:
  description: "Niche score 59/100 · $230K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $230K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — makeup remover wipes - Flapen"
---

# **makeup remover wipes**

**Worth a look**

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 44Growth 67Conversion 87Competition 44Returns 99Price range 92Avg price 95Brand share 32Review moat 23Quality gap 40

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$31.81**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$11.51–$93.54**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****10.1%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Good****+46.6%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$230K**

$230K/yr · 72K searches

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****7,034.42**

avg incumbent reviews — the moat a new listing must climb