---
title: "Makeup Remover Wipes — $230K/yr Amazon AE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/ae/beauty/makeup-remover-wipes"
last_updated: "2026-08-02T08:05:51.409Z"
locale: en
meta:
description: "Niche score 59/100 · $230K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $230K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Makeup Remover Wipes — $230K/yr Amazon AE Niche (2026) - Flapen"
---
# **makeup remover wipes**
**Worth a look**
Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 44Growth 67Conversion 87Competition 44Returns 99Price range 92Avg price 95Brand share 32Review moat 23Quality gap 40
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$31.81**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.51–$93.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****10.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+46.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$230K**
$230K/yr · 72K searches
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****7,034.42**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Arab Emirates niche tracking, makeup remover wipes is a $230K/yr Amazon United Arab Emirates market (72K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jun. Verdict: Worth a look — 59/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **makeup remover wipes market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$254K–$318K**
- units × avg price
- **Conversion rate**
- **10.1%**
- **Avg BSR**
- **#88**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **68%**
- **Out of stock**
- **8.1%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **80 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**64**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**8%**
- Neutrogena51% - NIVEA9% - Cool & Cool9% - Johnson & Johnson9% - Johnson's7% - TERRIFI6% - Open — no brand owns it (4 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +46.6% search growth over the last 90 days.
2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/ae/beauty/makeup-remover-wipes/trend)
## **Top makeup remover wipes search terms**
- **makeup remover wipes**23K/yr+36.1%6.7% conv. - **makeup wipes**11K/yr+66.5%6.1% conv. - **make up remover wipes**10K/yr+54.4%9.1% conv. - **face wipes**9K/yr+37.9%9.2% conv. - **neutrogena makeup remover wipes**9K/yr+42.3%6.9% conv. - **make up wipes**4K/yr+60.8%10.4% conv. - **neutrogena deep clean makeup remover**3K/yr+76.6%0.3% conv. - **facial wipes**3K/yr+26.9%6.3% conv. [**All search terms **](https://flapen.com/research/ae/beauty/makeup-remover-wipes/search-terms)
## **Top makeup remover wipes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$23K20%$46K30%$69K40%$92K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Neutrogena Makeup Remover Face Wipes Deep Clean oil-free wipes that are infused with a light cleansing lotion to effectively remove all types of makeup from face and eyes Pack Of 25 Wipes**Neutrogena**$25.56**4.6★526 rev](https://www.amazon.ae/dp/B07L7QJ4GD) [2**Neutrogena Makeup Remover Face Wipes Hydro Boost Cleansing soft wipes with a fresh cleansing lotion to instantly remove make-up and impurities Pack Of 25 Wipes**Neutrogena**$25.81**4.5★336 rev](https://www.amazon.ae/dp/B07MTY17YR) [3**Cool & Cool Cleansing & Make Up Remover Wipes 33s (Pack of 3) - Deep Cleans Unclogs Pores Moisturizes - 99 Wipes**Cool & Cool**$18.37**4.6★129 rev](https://www.amazon.ae/dp/B07P6YJ4HN) [4**NIVEA 3in1 Caring Cleansing Wipes Dry Skin (25 Wipes) Plant-Based Makeup Remover Wipes Face Wipes for Dry Skin Gentle yet Effective Makeup Removal**NIVEA**$21.55**4.6★2,429 rev](https://www.amazon.ae/dp/B09ZLLJR34) [5**Neutrogena Makeup Remover Cleansing Towelette Singles Daily Face Wipes To Remove Dirt Oil Makeup & Waterproof Mascara Individually Wrapped 20 Count (Pack of 2)**Neutrogena**$93.54**4.8★991 rev](https://www.amazon.ae/dp/B07NGRLNB8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Swiss Beauty Daily Essentials Makeup Remover Cleansing Wet Wipes Shade- Green 25 Pcs**SWISS BEAUTY**$17.65**25 rev5mo ago](https://www.amazon.ae/dp/B08GTCNPY2) [**200Pcs Pre-Moistened Face Makeup Remover Wipes All-In-One Facial Cleansing & Hydrating No-rinse Makeup Remover Wipes Alcohol-Free Gentle Formula for Sensitive Skin Quick & Easy Makeup Removal**TERRIFI**$35.77**36 rev1y ago](https://www.amazon.ae/dp/B0DBHT82L1) [**Whistle Wellness Disposable Face Towel - Soft Biobased Super Absorbent Face Towels - 1012 Dry Face Wipes for Sensitive Skin - Makeup Remover Face Wipes - Resealable Box - 50 Count (1 Pack)**Whistle Wellness**$49.17**197 rev2y ago](https://www.amazon.ae/dp/B0CW61578J) [**Swiss Beauty Clean & Glow Makeup Remover Wipes | With Green Tea And Calendula Extracts| Cleansing And Hydrating Facial Wipes| 30 Wipes**SWISS BEAUTY**$21.37**1,239 rev3y ago](https://www.amazon.ae/dp/B0BQ32S43C) [**NIVEA 3in1 Caring Cleansing Wipes Dry Skin (25 Wipes) Plant-Based Makeup Remover Wipes Face Wipes for Dry Skin Gentle yet Effective Makeup Removal**NIVEA**$21.55**2,429 rev3y ago](https://www.amazon.ae/dp/B09ZLLJR34)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Swiss Beauty Daily Essentials Makeup Remover Cleansing Wet Wipes Shade- Green 25 Pcs**SWISS BEAUTY**$17.65**4.2★**▲ 185%**](https://www.amazon.ae/dp/B08GTCNPY2) [**Neutrogena Makeup Remover Face Wipes Hydro Boost Cleansing soft wipes with a fresh cleansing lotion to instantly remove make-up and impurities Pack Of 25 Wipes**Neutrogena**$25.81**4.5★**▲ 117%**](https://www.amazon.ae/dp/B07MTY17YR) [**Johnsons Extra-Sensitive Cleansing Facial Micellar Wipes Pack of 25 Gentle Waterproof Makeup Remover Wipes Suitable for All Skin Types Soft and Effective Skincare Solution**Johnson & Johnson**$24.51**4.3★**▲ 111%**](https://www.amazon.ae/dp/B08BPR1BL6) [**Neutrogena Makeup Remover Cleansing Towelettes Daily Cleansing Face Wipes to Remove Waterproof Makeup and Mascara Alcohol-Free Value Twin Pack 25 count 2 Pack**Neutrogena**$63.92**4.8★**▲ 83%**](https://www.amazon.ae/dp/B00U2VQZDS) [**Swiss Beauty Clean & Glow Makeup Remover Wipes | With Green Tea And Calendula Extracts| Cleansing And Hydrating Facial Wipes| 30 Wipes**SWISS BEAUTY**$21.37**4.4★**▲ 79%**](https://www.amazon.ae/dp/B0BQ32S43C)
**~~View all trending →~~**
## **What buyers say about makeup remover wipes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**الجودة الشاملة**21%
*“Decent quality”*
**سهولة الاستخدام**14%
*“Very useful, more than expected”*
**القيمة مقابل المال**14%
*“Not bad For its price”*
**الامتصاص**7%
*“Very good absorption”*
**آلية التوزيع**7%
*“The best disposable towels ever”*
**سهولة التنظيف**7%
*“doesnt necessarily need double cleansing afterwards”*
**المنتج المعلن عنه مقابل المنتج الفعلي**7%
*“Very useful, more than expected”*
**رطب/جاف**7%
*“Really wet, plenty of product, does the job”*
### **What buyers complain about **
**سهولة التنظيف**50%
*“but for take off all make up its not enough”*
**بقايا**13%
*“Some residue left on face while wiping”*
**يشم**13%
*“it has slight smell”*
### **Top return reasons **
**المنتج المعلن عنه مقابل المنتج الفعلي**14%
**الوظيفة - بشكل عام**14%
**لون**14%
**يشم**11%
**رطب/جاف**11%
**الجودة الشاملة**7%
**القيمة مقابل المال**7%
**الحساسية**7%
**مانع للتسرب**4%
**الالتصاق**4%
## **Common questions**
- **Is makeup remover wipes profitable to sell on Amazon United Arab Emirates?**
- The niche generates $230K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +46.6%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the makeup remover wipes niche?**
- 10 brands and 64 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in makeup remover wipes?**
- Top complaints mined from reviews: سهولة التنظيف, بقايا, يشم. The return rate is 0.3%.
- **When does demand for makeup remover wipes peak?**
- Demand peaks in Jun; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the makeup remover wipes niche?**
- Listings span $11.51–$93.54; the average listing price is $31.81 (sweet spot $15–$100). The average incumbent carries 7,034 reviews — the moat a new listing must climb.
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