---
title: "Search terms — makeup brushes - Flapen"
canonical_url: "https://flapen.com/research/ae/beauty/makeup-brushes/search-terms"
last_updated: "2026-08-02T08:05:15.298Z"
locale: en
meta:
  description: "Niche score 53/100 · $641K/yr market · 528K searches/yr. A deep review moat (7,037 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $641K/yr market · 528K searches/yr. A deep review moat (7,037 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — makeup brushes - Flapen"
---

# **makeup brushes**

**Worth a look**

Shows a sweet-spot price point ($62.61 avg), but a deep review moat (7,037 avg reviews) keeps it on the watch list.

Market size 66Growth 25Conversion 24Competition 75Returns 71Price range 67Avg price 89Brand share 34Review moat 23Quality gap 58

**Avg price**

**Great****$62.61**

avg listing price — sweet spot $15–$100

**Competition**

**Great****40%**

top-5 click share — an open shelf

**Returns**

**Good****2.2%**

return rate — above 5% kills the launch gate

**Price range**

**Good****$13.05–$140.31**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$641K**

$641K/yr · 528K searches

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+0.2%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.9%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****7,036.69**

avg incumbent reviews — the moat a new listing must climb

**Signals**[** High Price**](https://flapen.com/research/niches?market=ae&signal=high_price "Avg price > $50")