---
title: "Search terms — hand wash - Flapen"
canonical_url: "https://flapen.com/research/ae/beauty/hand-wash/search-terms"
last_updated: "2026-08-02T05:57:43.077Z"
locale: en
meta:
  description: "Niche score 70/100 · $1.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 70/100 · $1.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — hand wash - Flapen"
---

# **hand wash**

**Worth a look**

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 92Growth 23Conversion 89Competition 76Returns 98Price range 75Avg price 88Brand share 55Review moat 65Quality gap 57

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Market size**

**Great****$1.8M**

$1.8M/yr · 854K searches

**Conversion**

**Great****10.6%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$20.05**

avg listing price — sweet spot $15–$100

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Price range**

**Great****$4.42–$46.65**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****905.74**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-4.0%**

90-day search growth — must beat 0% to launch