---
title: "Trend — hair mask - Flapen"
canonical_url: "https://flapen.com/research/ae/beauty/hair-mask/trend"
last_updated: "2026-08-02T06:06:58.448Z"
locale: en
meta:
  description: "Niche score 59/100 · $723K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $723K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — hair mask - Flapen"
---

# **hair mask**

**Worth a look**

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 69Growth 30Conversion 39Competition 62Returns 96Price range 72Avg price 95Brand share 49Review moat 25Quality gap 68

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$42.65**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$13.96–$132.38**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$723K**

$723K/yr · 544K searches

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****3.1%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+3.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****4,175.55**

avg incumbent reviews — the moat a new listing must climb