---
title: "Trend — hair color - Flapen"
canonical_url: "https://flapen.com/research/ae/beauty/hair-color/trend"
last_updated: "2026-08-02T08:12:03.555Z"
locale: en
meta:
  description: "Niche score 59/100 · $290K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $290K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — hair color - Flapen"
---

# **hair color**

**Worth a look**

Shows a sweet-spot price point ($28.07 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 51Growth 30Conversion 23Competition 94Returns 90Price range 89Avg price 95Brand share 10Review moat 62Quality gap 82

**Avg price**

**Incredible****$28.07**

avg listing price — sweet spot $15–$100

**Competition**

**Great****21%**

top-5 click share — an open shelf

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Price range**

**Great****$9.83–$76.52**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,028.13**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****$290K**

$290K/yr · 569K searches

**Growth**

**Okay****+4.2%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.8%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand