---
title: "Search terms — hair color shampoo - Flapen"
canonical_url: "https://flapen.com/research/ae/beauty/hair-color-shampoo/search-terms"
last_updated: "2026-08-02T09:15:43.830Z"
locale: en
meta:
  description: "Niche score 55/100 · $60K/yr market · 59K searches/yr · $54.60 avg price. A small market ($60K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $60K/yr market · 59K searches/yr · $54.60 avg price. A small market ($60K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — hair color shampoo - Flapen"
---

# **hair color shampoo**

**Worth a look**

Shows low returns (0.9%), but a small market ($60K/yr) keeps it on the watch list.

Market size 15Growth 25Conversion 24Competition 82Returns 96Price range 58Avg price 92Brand share 57Review moat 50Quality gap 95

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Quality gap**

**Incredible****4.0★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****$54.60**

avg listing price — sweet spot $15–$100

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Price range**

**Good****$3.96–$150.32**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****1,519.41**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-0.2%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$60K**

$60K/yr · 59K searches

**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=ae&signal=quality_gap "Avg rating < 4.0") [** High Price**](https://flapen.com/research/niches?market=ae&signal=high_price "Avg price > $50")