---
title: "Search terms — face wash - Flapen"
canonical_url: "https://flapen.com/research/ae/beauty/face-wash/search-terms"
last_updated: "2026-08-02T06:52:45.892Z"
locale: en
meta:
  description: "Niche score 60/100 · $2.2M/yr market · 1.5M searches/yr · $35.56 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · $2.2M/yr market · 1.5M searches/yr · $35.56 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — face wash - Flapen"
---

# **face wash**

**Launch it**

A $2.2M/yr market growing +9.5% this quarter with returns at 0.9% — clears our launch bar.

Market size 95Growth 37Conversion 51Competition 44Returns 96Price range 88Avg price 95Brand share 31Review moat 13Quality gap 62

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****$2.2M**

$2.2M/yr · 1.5M searches

**Avg price**

**Incredible****$35.56**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$10.32–$62.68**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****4.1%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+9.5%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****26,274.76**

avg incumbent reviews — the moat a new listing must climb