---
title: "Trend — face scrub - Flapen"
canonical_url: "https://flapen.com/research/ae/beauty/face-scrub/trend"
last_updated: "2026-08-02T09:09:45.630Z"
locale: en
meta:
  description: "Niche score 58/100 · $200K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $200K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — face scrub - Flapen"
---

# **face scrub**

**Worth a look**

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 39Growth 25Conversion 52Competition 69Returns 97Price range 86Avg price 95Brand share 69Review moat 24Quality gap 60

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$29.41**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.82–$66.09**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****4.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$200K**

$200K/yr · 162K searches

**Growth**

**Bad****-0.8%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****4,973.17**

avg incumbent reviews — the moat a new listing must climb

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=ae&signal=no_dominant_brand "Top brand's click share < 20%")