---
title: "Eyebrow Pencil — $160K/yr Amazon AE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/ae/beauty/eyebrow-pencil"
last_updated: "2026-07-31T16:08:57.879Z"
locale: en
meta:
description: "Niche score 57/100 · $160K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $160K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Eyebrow Pencil — $160K/yr Amazon AE Niche (2026) - Flapen"
---
# **eyebrow pencil**
**Worth a look**
Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 34Growth 44Conversion 43Competition 65Returns 96Price range 76Avg price 88Brand share 51Review moat 20Quality gap 78
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$20.25**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$7.20–$40.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+15.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$160K**
$160K/yr · 232K searches
**Review moat**
**Bad****13,305.33**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Arab Emirates niche tracking, eyebrow pencil is a $160K/yr Amazon United Arab Emirates market (232K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov. Verdict: Worth a look — 57/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eyebrow pencil market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$162K–$203K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#205**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **70%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **61 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**66**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 88%
**Open market**
**17%**
- NYX PROFESSIONAL MAKEUP27% - Wet n Wild16% - Essence Cosmetics11% - Catrice Cosmetics11% - MAYBELLINE10% - Rimmel9% - Open — no brand owns it (7 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +15.2% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/ae/beauty/eyebrow-pencil/trend)
## **Top eyebrow pencil search terms**
- **eyebrow pencil**110K/yr+9.7%3.4% conv. - **قلم حواجب**22K/yr-4.3%1.7% conv. - **eyebrow**24K/yr+14.2%1.3% conv. - **eye brow pencil**14K/yr+30.9%3.3% conv. - **nyx eyebrow pencil**10K/yr+52.7%1.9% conv. - **brow pencil**13K/yr-6.8%3.5% conv. - **nyx brow pencil**8K/yr+33.6%1.4% conv. - **nyx eyebrow**7K/yr+48.4%0.8% conv. - **eyebrow pencil dark brown**6K/yr+53.7%2.4% conv. - **nyx eyebrow pencil espresso**3K/yr+82.9%0.7% conv. [**All search terms **](https://flapen.com/research/ae/beauty/eyebrow-pencil/search-terms)
## **Top eyebrow pencil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$8K10%$16K15%$24K20%$32K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NYX Professional Makeup Micro Brow Pencil Ultra-Fine Dual-Ended Precise Eyebrow Pencil with Retractable Tip and Spoolie Brush Shade: Espresso (07)**NYX PROFESSIONAL MAKEUP**$27.89**4.4★71,160 rev](https://www.amazon.ae/dp/B00WZQTCS8) [2**Wet n Wild Ultimate Brow Retractable Pencil - Medium Brown**Wet n Wild**$16.30**4.3★5,705 rev](https://www.amazon.ae/dp/B0797KPXMY) [3**Catrice SlimMatic Ultra Precise Brow Pencil Waterproof 060 Espresso**Catrice Cosmetics**$10.23**3.6★131 rev](https://www.amazon.ae/dp/B09R831W9H) [4**Maybelline New York Brow Ultra Slim 06 Black Brown 8 ml (Pack of 1)**MAYBELLINE**$22.09**4.5★1,230 rev](https://www.amazon.ae/dp/B07VJT1Z73) [5**Rimmel London Professional Eyebrow Pencil with Brush Applicator 01 Dark Brown 1.4 gm**Rimmel**$14.93**4.2★23,813 rev](https://www.amazon.ae/dp/B001V9LB9I)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LOreal Paris Infaillable Faux Brow Pencil Shade Soft Black**L'Oreal Paris**$40.81**2,079 rev1y ago](https://www.amazon.ae/dp/B0DGQSF7KR) [**Revolution Relove Power Brow Pencil Dark Brown**Makeup Revolution**$11.58**63 rev3y ago](https://www.amazon.ae/dp/B095HZ1K8V) [**SHEGLAM Waterproof 2-in-1 Eyebrow Pencil - Chocolate**SHEGLAM**$14.63**626 rev3y ago](https://www.amazon.ae/dp/B09XXYR29J) [**Revolution Relove Blade Brow Pencil Dark Brown**Makeup Revolution**$12.38**48 rev3y ago](https://www.amazon.ae/dp/B095J2TQWB) [**Catrice SlimMatic Ultra Precise Brow Pencil Waterproof 060 Espresso**Catrice Cosmetics**$10.23**131 rev3y ago](https://www.amazon.ae/dp/B09R831W9H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Revolution Relove Power Brow Pencil Dark Brown**Makeup Revolution**$11.58**4.1★**▲ 167%**](https://www.amazon.ae/dp/B095HZ1K8V) [**Essence Eyebrow Designer Pencil - 02 Brown**Essence Cosmetics**$7.29**4.2★**▲ 129%**](https://www.amazon.ae/dp/B004LXJPTO) [**Catrice Eye Brow Stylist 025 Perfect Brown 1.4 gm**Catrice Cosmetics**$9.31**4.3★**▲ 88%**](https://www.amazon.ae/dp/B07FSQHZ9K) [**Max Factor Brow Shaper 30 Deep Brown 1g**Max Factor**$24.23**4.4★**▲ 61%**](https://www.amazon.ae/dp/B07864XB3M) [**Catrice Brow Powder Set Waterproof 010**Catrice Cosmetics**$11.87**4.5★**▲ 59%**](https://www.amazon.ae/dp/B09JCD63N6)
**~~View all trending →~~**
## **What buyers say about eyebrow pencil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**الجودة الشاملة**32%
*“Great quality”*
**سهولة الاستخدام**23%
*“Easy to use”*
**مقاومة للتلطخ**18%
*“Wont smudge”*
**لون**10%
*“The color is perfect and doesnt smudge”*
**ملائمة الشعر المستقيم**10%
*“i love how it acts as hair”*
### **What buyers complain about **
**رطب/جاف**27%
*“mine was dried up”*
**الوظيفة - بشكل عام**20%
*“Not working”*
**مقاومة الماء**20%
*“Its not long lasting and not waterproof”*
**لون**17%
*“Color is too light”*
**ملائمة الشعر المصبوغ**10%
*“If u want to draw extra hair strokes it looks too light brown”*
### **Top return reasons **
**لون**52%
**حالة المنتج**9%
**رطب/جاف**9%
**الوظيفة - بشكل عام**8%
**الجودة الشاملة**6%
**المنتج المعلن عنه مقابل المنتج الفعلي**2%
**الوزن خفيف**2%
**المواد/الأجزاء المعيبة**2%
**جودة الطلاء**1%
**الحجم الكلي**1%
## **Common questions**
- **Is eyebrow pencil profitable to sell on Amazon United Arab Emirates?**
- The niche generates $160K/yr across 30 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +15.2%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the eyebrow pencil niche?**
- 13 brands and 66 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in eyebrow pencil?**
- Top complaints mined from reviews: رطب/جاف, الوظيفة - بشكل عام, مقاومة الماء. The return rate is 0.8%.
- **When does demand for eyebrow pencil peak?**
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the eyebrow pencil niche?**
- Listings span $7.20–$40.81; the average listing price is $20.25 (sweet spot $15–$100). The average incumbent carries 13,305 reviews — the moat a new listing must climb.
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