---
title: "Eyebrow Gel — $169K/yr Amazon AE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/ae/beauty/eyebrow-gel"
last_updated: "2026-07-31T17:43:24.458Z"
locale: en
meta:
description: "Niche score 53/100 · $169K/yr market · 183K searches/yr. A deep review moat (6,979 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $169K/yr market · 183K searches/yr. A deep review moat (6,979 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Eyebrow Gel — $169K/yr Amazon AE Niche (2026) - Flapen"
---
# **eyebrow gel**
**Worth a look**
Shows low returns (0.8%), but a deep review moat (6,979 avg reviews) keeps it on the watch list.
Market size 35Growth 42Conversion 46Competition 40Returns 96Price range 79Avg price 95Brand share 29Review moat 23Quality gap 84
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$25.19**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$7.99–$43.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+13.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$169K**
$169K/yr · 183K searches
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****6,978.56**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Arab Emirates niche tracking, eyebrow gel is a $169K/yr Amazon United Arab Emirates market (183K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Feb–Nov. Verdict: Worth a look — 53/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eyebrow gel market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$151K–$202K**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#113**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **64 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**67**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**8%**
- NYX PROFESSIONAL MAKEUP38% - Essence Cosmetics23% - Got2B15% - Rimmel6% - SHEGLAM5% - MAYBELLINE5% - Open — no brand owns it (2 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.8% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25Black Friday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Nov · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/ae/beauty/eyebrow-gel/trend)
## **Top eyebrow gel search terms**
- **eyebrow gel**69K/yr+10.0%4.1% conv. - **brow gel**32K/yr+20.0%4.1% conv. - **جل حواجب**24K/yr-6.2%2.3% conv. - **nyx brow gel**21K/yr+15.3%4.3% conv. - **nyx eyebrow gel**9K/yr+38.5%3.3% conv. - **eye brow gel**10K/yr+16.2%3.2% conv. - **nyx brow glue**6K/yr+36.0%2.5% conv. - **nyx eyebrow glue**3K/yr+76.2%1.1% conv. - **nyx eye brow gel**3K/yr+69.0%0.6% conv. - **nyx brow glue clear**3K/yr+58.8%0.1% conv. [**All search terms **](https://flapen.com/research/ae/beauty/eyebrow-gel/search-terms)
## **Top eyebrow gel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$17K20%$34K30%$51K40%$68K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NYX Professional Makeup The Brow Glue Extreme Hold Eyebrow Setting Gel 16 Hour Wear Vegan Formula Natural Finish Brush Applicator Shade: Clear (01)**NYX PROFESSIONAL MAKEUP**$22.94**4.3★10,936 rev](https://www.amazon.ae/dp/B08M58SWB1) [2**got2b Glued for Brows & Edges 2 in 1 Wand Eyebrow Gel 72hr Hold No White Residue or Stickness Vegan Silicone Free Alcohol Free 16 ml**Got2B**$27.42**4.1★12,919 rev](https://www.amazon.ae/dp/B09JSSG5KS) [3**essence FIX IT LIKE A PRO TRANSPARENT BROW FIXING GEL**Essence Cosmetics**$13.90**4.1★586 rev](https://www.amazon.ae/dp/B0D6NFDYV3) [4**NYX Professional Makeup The Brow Glue Crazy Lift Brow Lamination Gel 24H Strong Hold Built-In Styling Comb Transparent**NYX PROFESSIONAL MAKEUP**$43.14**4.4★3,628 rev](https://www.amazon.ae/dp/B0F2TLPT18) [5**Rimmel London WonderFull Waterproof Brow Gel 03 Dark Brown 4.5 Ml**Rimmel**$21.76**4.2★1,332 rev](https://www.amazon.ae/dp/B07M6KRF1D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SHEGLAM Save It Laminating Brow Gel-Multicolor**SHEGLAM**$28.95**9 rev9mo ago](https://www.amazon.ae/dp/B0FQPHF5MY) [**NYX Professional Makeup The Brow Glue Crazy Lift Brow Lamination Gel 24H Strong Hold Built-In Styling Comb Transparent**NYX PROFESSIONAL MAKEUP**$43.14**3,628 rev1y ago](https://www.amazon.ae/dp/B0F2TLPT18) [**Maybelline New York Super Lock Brow Glue Eyebrow Gel Lightweight Brow Gel for Up To 24HR Hold Clear 1 Count**MAYBELLINE**$32.76**2,734 rev1y ago](https://www.amazon.ae/dp/B0CWS16Y87) [**essence make me BROW eyebrow gel mascara eyebrow gel no. 07 brown defining gely vegan no microplastic particles nanoparticles free without perfume pack of 1 (3.8 ml)**Essence Cosmetics**$12.16**334 rev1y ago](https://www.amazon.ae/dp/B0DQTV5CX2) [**essence FIX IT LIKE A PRO TRANSPARENT BROW FIXING GEL**Essence Cosmetics**$13.90**586 rev1y ago](https://www.amazon.ae/dp/B0D6NFDYV3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SHEGLAM Save It Laminating Brow Gel-Multicolor**SHEGLAM**$28.95**3.9★**▲ 39%**](https://www.amazon.ae/dp/B0FQPHF5MY) [**essence make me BROW eyebrow gel mascara eyebrow gel no. 07 brown defining gely vegan no microplastic particles nanoparticles free without perfume pack of 1 (3.8 ml)**Essence Cosmetics**$12.16**4.1★**▲ 26%**](https://www.amazon.ae/dp/B0DQTV5CX2) [**essence FIX IT LIKE A PRO TRANSPARENT BROW FIXING GEL**Essence Cosmetics**$13.90**4.1★**▲ 21%**](https://www.amazon.ae/dp/B0D6NFDYV3) [**got2b Glued for Brows & Edges 2 in 1 Wand Eyebrow Gel 72hr Hold No White Residue or Stickness Vegan Silicone Free Alcohol Free 16 ml**Got2B**$27.42**4.1★**▲ 21%**](https://www.amazon.ae/dp/B09JSSG5KS) [**NYX Professional Makeup The Brow Glue Crazy Lift Brow Lamination Gel 24H Strong Hold Built-In Styling Comb Transparent**NYX PROFESSIONAL MAKEUP**$43.14**4.4★**▲ 12%**](https://www.amazon.ae/dp/B0F2TLPT18)
**~~View all trending →~~**
## **What buyers say about eyebrow gel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**سهولة التطبيق**25%
*“easy to apply”*
**القيمة مقابل المال**15%
*“affordable”*
**رطب/جاف**10%
*“Works well, its smooth and dries on my eyebrows very quickly”*
**جودة المواد**10%
*“Solid”*
**الجودة الشاملة**10%
*“great product”*
**سهولة الاستخدام**10%
*“easy to use”*
**جودة الرموش**5%
*“I love it adds volume to the lashes”*
**الشكل/النمط**5%
*“it gives natural look”*
### **What buyers complain about **
**جودة الرموش**20%
*“Nice for lashes dont buy unless on sale I got it for 20 btw and it crust badly on the brows after a while and just no”*
**متانة**15%
*“doesn't even last that long”*
**الالتصاق**13%
*“Too bad and sticky”*
**الجودة الشاملة**10%
*“No I will not buy again not good quality at all”*
**الوظيفة - بشكل عام**10%
*“Not controlling anything”*
**القيمة مقابل المال**5%
*“its very expensive”*
**بقايا**5%
*“it leaves a white residue”*
**قوة**5%
*“doesn't have a strong hold”*
**الملمس/الاتساق-الإجمالي**3%
*“the texture felt sticky”*
**سهولة الاستخدام**3%
*“difficult to control”*
### **Top return reasons **
**حالة المنتج**12%
**الجودة الشاملة**11%
**لون**11%
**الالتصاق**10%
**الوظيفة - بشكل عام**9%
**المواد/الأجزاء المعيبة**7%
**رطب/جاف**7%
**مانع للتسرب**7%
**الحجم الكلي**5%
**مخفف/مائي**4%
## **Common questions**
- **Is eyebrow gel profitable to sell on Amazon United Arab Emirates?**
- The niche generates $169K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +13.8%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the eyebrow gel niche?**
- 8 brands and 67 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in eyebrow gel?**
- Top complaints mined from reviews: جودة الرموش, متانة, الالتصاق. The return rate is 0.8%.
- **When does demand for eyebrow gel peak?**
- Demand peaks in Feb–Nov; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the eyebrow gel niche?**
- Listings span $7.99–$43.14; the average listing price is $25.19 (sweet spot $15–$100). The average incumbent carries 6,979 reviews — the moat a new listing must climb.
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