---
title: "Trend — deodorant women - Flapen"
canonical_url: "https://flapen.com/research/ae/beauty/deodorant-women/trend"
last_updated: "2026-08-02T06:07:00.620Z"
locale: en
meta:
  description: "Niche score 68/100 · $1.2M/yr market · 770K searches/yr · $23.68 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 68/100 · $1.2M/yr market · 770K searches/yr · $23.68 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — deodorant women - Flapen"
---

# **deodorant women**

**Launch it**

A $1.2M/yr market growing +22.4% this quarter with returns at 0.5% — clears our launch bar.

Market size 80Growth 52Conversion 70Competition 84Returns 97Price range 88Avg price 95Brand share 23Review moat 26Quality gap 63

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$23.68**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$10.03–$70.70**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Market size**

**Great****$1.2M**

$1.2M/yr · 770K searches

**Conversion**

**Good****6.3%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+22.4%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****3,875.09**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand