---
title: "Trend — deodorant stick - Flapen"
canonical_url: "https://flapen.com/research/ae/beauty/deodorant-stick/trend"
last_updated: "2026-08-02T04:56:13.165Z"
locale: en
meta:
  description: "Niche score 57/100 · $885K/yr market · 214K searches/yr · $63.80 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $885K/yr market · 214K searches/yr · $63.80 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — deodorant stick - Flapen"
---

# **deodorant stick**

**Launch it**

A $885K/yr market growing +25.6% this quarter with returns at 0.5% — clears our launch bar.

Market size 76Growth 54Conversion 71Competition 44Returns 97Price range 38Avg price 88Brand share 0Review moat 25Quality gap 65

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$63.80**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$885K**

$885K/yr · 214K searches

**Conversion**

**Good****6.5%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+25.6%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****$15.53–$240.03**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Bad****4,755.08**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Signals**[** High Price**](https://flapen.com/research/niches?market=ae&signal=high_price "Avg price > $50")