---
title: "Deodorant Stick — $885K/yr Amazon AE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/ae/beauty/deodorant-stick"
last_updated: "2026-08-02T04:41:06.713Z"
locale: en
meta:
description: "Niche score 57/100 · $885K/yr market · 214K searches/yr · $63.80 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $885K/yr market · 214K searches/yr · $63.80 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Deodorant Stick — $885K/yr Amazon AE Niche (2026) - Flapen"
---
# **deodorant stick**
**Launch it**
A $885K/yr market growing +25.6% this quarter with returns at 0.5% — clears our launch bar.
Market size 76Growth 54Conversion 71Competition 44Returns 97Price range 38Avg price 88Brand share 0Review moat 25Quality gap 65
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$63.80**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$885K**
$885K/yr · 214K searches
**Conversion**
**Good****6.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+25.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$15.53–$240.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****4,755.08**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=ae&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Arab Emirates niche tracking, deodorant stick is a $885K/yr Amazon United Arab Emirates market (214K searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 57/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **deodorant stick market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **$1.3M–$1.6M**
- units × avg price
- **Conversion rate**
- **6.5%**
- **Avg BSR**
- **#226**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **5.2%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **79 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **—flat
**Sellers**
**49**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 97%
**Open market**
**0%**
- VICHY88% - Lady Speed Stick8% - Louis Widmer4% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 12 weeks — +25.6% search growth over the last 90 days.
7K5KSpike '26May '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/ae/beauty/deodorant-stick/trend)
## **Top deodorant stick search terms**
- **vichy deodorant**88K/yr+38.0%10.3% conv. - **vichy**61K/yr+27.7%3.6% conv. - **lady speed deodorant**12K/yr+48.9%5.0% conv. - **louis widmer**11K/yr-12.1%1.3% conv. - **deodorant stick**7K/yr+35.0%0.1% conv. - **louis widmer deodorant**9K/yr-51.8%2.6% conv. - **lady speed stick**5K/yr+44.3%3.8% conv. - **vichy anti perspirant**3K/yr+116.8%2.3% conv. - **vichy roll on**4K/yr+52.3%1.2% conv. - **vichy stress resist**3K/yr+84.8%1.5% conv. [**All search terms **](https://flapen.com/research/ae/beauty/deodorant-stick/search-terms)
## **Top deodorant stick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$35K8%$71K12%$106K16%$142K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vichy 72 Hours Stress Resist Excessive Perspiration Deodorant 50ml**VICHY**$46.81**4.2★5,527 rev](https://www.amazon.ae/dp/B00DMAWP94) [2**Vichy 48 Hours Anti Perspirant Deodorant Intensive Treatment 50ml**VICHY**$48.24**4.6★3,943 rev](https://www.amazon.ae/dp/B001M0VG9Q) [3**Vichy 96 Hour Clinical Control Deodorant for Men 50ml**VICHY**$46.91**4.2★545 rev](https://www.amazon.ae/dp/B0B6WQDCGF) [4**Vichy 48 Hours Anti Perspirant Deodorant for Sensitive Skin 50ml**VICHY**$48.18**4.2★2,837 rev](https://www.amazon.ae/dp/B000O7JOT2) [5**Vichy 48 Hours Anti Perspirant Beauty Deodorant for Women 50ml**VICHY**$51.02**4.5★199 rev](https://www.amazon.ae/dp/B00J46XCQU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vichy Dercos Aminexil Clinical R.E.G.E.N. Booster 90ml**VICHY**$240.03**204 rev8mo ago](https://www.amazon.ae/dp/B0FH5FKY2W) [**Lady Speed Stick Invisible Dry Powder Fresh Antiperspirant Deodorant Stick 2 x 65 g 24-Hour Anti-Stain Sweat and Odour Protection Fresh Scent Leaves No White Residue on Skin 0% Alcohol***Lady Speed Stick**$25.73**9 rev1y ago](https://www.amazon.ae/dp/B0DW49WH67) [**Vichy 96 Hour Clinical Control Deodorant for Men 50ml**VICHY**$46.91**545 rev3y ago](https://www.amazon.ae/dp/B0B6WQDCGF) [**Vichy 96 Hour Clinical Control Deodorant for Women 50ml**VICHY**$50.29**854 rev4y ago](https://www.amazon.ae/dp/B09WG9RMH9) [**Lady Speed Stick Deodorant for Women invisible Dry Shower Fresh- 2.3 Ounce (pack Of 4)**Lady Speed Stick**$44.61**14,923 rev5y ago](https://www.amazon.ae/dp/B08ZH9MZGX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vichy 48 Hours Anti Perspirant Beauty Deodorant for Women 50ml**VICHY**$51.02**4.5★**▲ 50%**](https://www.amazon.ae/dp/B00J46XCQU) [**Vichy 48 Hour Mineral Aluminum Free Spray Deodorant 125ml**VICHY**$49.46**4.3★**▲ 43%**](https://www.amazon.ae/dp/B00GVFJ0MC) [**Vichy Dercos Aminexil Clinical R.E.G.E.N. Booster 90ml**VICHY**$240.03**4.0★**▲ 33%**](https://www.amazon.ae/dp/B0FH5FKY2W) [**Lady Speed Stick Invisible Dry Powder Fresh Antiperspirant Deodorant Stick 2 x 65 g 24-Hour Anti-Stain Sweat and Odour Protection Fresh Scent Leaves No White Residue on Skin 0% Alcohol***Lady Speed Stick**$25.73**4.6★**▲ 30%**](https://www.amazon.ae/dp/B0DW49WH67) [**Vichy Dercos Energy + Stimulating and Anti Hair Loss Shampoo with Aminexil 400ml**VICHY**$104.20**4.5★**▲ 27%**](https://www.amazon.ae/dp/B004SBLR4U)
**~~View all trending →~~**
## **What buyers say about deodorant stick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**الجودة الشاملة**42%
*“Very good quality”*
**يشم**17%
*“Helped having less bad odors”*
**القيمة مقابل المال**8%
*“it has good price”*
**آمن للاستخدام**8%
*“Safe”*
**مناسب للبشرة المختلطة**6%
*“The only thing I liked is that its gentle for the skin”*
### **What buyers complain about **
**يشم**39%
*“The scent is not pleasant”*
**مناسب للبشرة المختلطة**17%
*“But not for all skin”*
**الوظيفة - بشكل عام**17%
*“Not working”*
**متانة**14%
*“not long lasting”*
### **Top return reasons **
**يشم**15%
**حالة المنتج**11%
**الوظيفة - بشكل عام**10%
**الحجم الكلي**10%
**المنتج المعلن عنه مقابل المنتج الفعلي**9%
**القيمة مقابل المال**8%
**الجودة الشاملة**6%
**التدفئة**6%
**الحساسية**6%
**زيتي/دهني**2%
## **Common questions**
- **Is deodorant stick profitable to sell on Amazon United Arab Emirates?**
- The niche generates $885K/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +25.6%. Flapen's verdict: Launch it (57/100).
- **How competitive is the deodorant stick niche?**
- 3 brands and 49 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in deodorant stick?**
- Top complaints mined from reviews: يشم, مناسب للبشرة المختلطة, الوظيفة - بشكل عام. The return rate is 0.5%.
- **What does it cost to enter the deodorant stick niche?**
- Listings span $15.53–$240.03; the average listing price is $63.80 (sweet spot $15–$100). The average incumbent carries 4,755 reviews — the moat a new listing must climb.
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