---
title: "Products — deodorant for men - Flapen"
canonical_url: "https://flapen.com/research/ae/beauty/deodorant-for-men/products"
last_updated: "2026-08-02T05:57:23.407Z"
locale: en
meta:
  description: "Niche score 69/100 · $1.3M/yr market · 650K searches/yr · $23.46 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 69/100 · $1.3M/yr market · 650K searches/yr · $23.46 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Products — deodorant for men - Flapen"
---

# **deodorant for men**

**Launch it**

A $1.3M/yr market growing +12.5% this quarter with returns at 0.4% — clears our launch bar.

Market size 82Growth 41Conversion 80Competition 79Returns 98Price range 85Avg price 95Brand share 32Review moat 34Quality gap 72

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$23.46**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.93–$64.97**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Great****$1.3M**

$1.3M/yr · 650K searches

**Conversion**

**Great****8.3%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****36%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+12.5%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****3,075.48**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand