---
title: "Reviews — clarifying shampoo - Flapen"
canonical_url: "https://flapen.com/research/ae/beauty/clarifying-shampoo/reviews"
last_updated: "2026-08-02T06:54:04.481Z"
locale: en
meta:
  description: "Niche score 52/100 · $316K/yr market · 102K searches/yr. Soft demand (-17.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $316K/yr market · 102K searches/yr. Soft demand (-17.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — clarifying shampoo - Flapen"
---

# **clarifying shampoo**

**Worth a look**

Shows low returns (0.5%), but soft demand (-17.8% this quarter) keeps it on the watch list.

Market size 52Growth 16Conversion 38Competition 75Returns 98Price range 30Avg price 74Brand share 58Review moat 25Quality gap 50

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Competition**

**Good****40%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Good****$103.02**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Market size**

**Good****$316K**

$316K/yr · 102K searches

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.0%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****$7.97–$294.17**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Bad****4,067.83**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-17.8%**

90-day search growth — must beat 0% to launch

**Signals**[** High Price**](https://flapen.com/research/niches?market=ae&signal=high_price "Avg price > $50")