---
title: "Blush — $389K/yr Amazon AE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/ae/beauty/blush"
last_updated: "2026-07-31T18:37:20.680Z"
locale: en
meta:
description: "Niche score 56/100 · $389K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $389K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Blush — $389K/yr Amazon AE Niche (2026) - Flapen"
---
# **blush**
**Worth a look**
Shows a sweet-spot price point ($29.90 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 55Growth 36Conversion 18Competition 89Returns 74Price range 64Avg price 95Brand share 28Review moat 25Quality gap 76
**Avg price**
**Incredible****$29.90**
avg listing price — sweet spot $15–$100
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.0%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$9.25–$141.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$389K**
$389K/yr · 916K searches
**Growth**
**Okay****+8.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****4,262.68**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Arab Emirates niche tracking, blush is a $389K/yr Amazon United Arab Emirates market (916K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jun. Verdict: Worth a look — 56/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blush market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$299K–$374K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#79**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **49%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **66 days**
## **Competition & brand share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**13 **▼falling
**Sellers**
**87**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**26%**
Top 20: 55%
**Open market**
**9%**
- SHEGLAM45% - NYX PROFESSIONAL MAKEUP22% - Essence Cosmetics15% - Max Factor3% - e.l.f.3% - Wet n Wild3% - Open — no brand owns it (7 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.9% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/ae/beauty/blush/trend)
## **Top blush search terms**
- **sheglam**305K/yr+6.6%0.7% conv. - **blush**217K/yr+10.7%1.0% conv. - **blush and bronzer**96K/yr+8.5%0.4% conv. - **nyx blush**46K/yr+39.3%1.2% conv. - **liquid blush**35K/yr+3.0%0.9% conv. - **sheglam blush**29K/yr+3.5%1.1% conv. - **blusher**26K/yr+19.7%1.7% conv. - **بلاشر**22K/yr-4.1%0.8% conv. - **blush on**22K/yr-8.1%1.4% conv. - **powder blush**20K/yr+11.2%0.8% conv. [**All search terms **](https://flapen.com/research/ae/beauty/blush/search-terms)
## **Top blush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$12K6%$23K9%$35K12%$47K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SHEGLAM Makeup - Color Bloom Liquid Blush Matte Finish - Long-wearing Waterproof Gel-Cream Blush with Sponge Tip Applicator (Love Cake) 5.2 grams 1.0 count 1**SHEGLAM**$19.28**4.3★9,506 rev](https://www.amazon.ae/dp/B0BHFBBH25) [2**NYX Professional Makeup Buttermelt Blush Powder Blush up to 12 H Wear Fade & Transfer Resistant U Know Butta.**NYX PROFESSIONAL MAKEUP**$25.99**4.2★12,269 rev](https://www.amazon.ae/dp/B0CZ5HJG9D) [3**NYX PROFESSIONAL MAKEUP Buttermelt Powder Blush Booming Pigment Fade and Transfer-Resistant Blush Up to 12 Hours Make Up Wear Vegan Formula - For The Butta**NYX PROFESSIONAL MAKEUP**$28.55**4.2★12,269 rev](https://www.amazon.ae/dp/B0CZ5HLDK9) [4**essence Baby Got Blush 30 Rosé All Day**Essence Cosmetics**$10.84**4.3★2,639 rev](https://www.amazon.ae/dp/B0B5RDHJLR) [5**SHEGLAM Buttery Bliss Blush Stick Cream Milky Makeup Blush Blush - Love Cake**SHEGLAM**$25.95**4.4★677 rev](https://www.amazon.ae/dp/B0F1SLQLZ2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SHEGLAM Camera On Smooth & Blur Primer Mattifying Makeup Base Primer for Smoothing Skin**SHEGLAM**$32.88**500 rev4mo ago](https://www.amazon.ae/dp/B0FNRJJY18) [**Catrice Soft Glam Baked Blush 010**Catrice Cosmetics**$19.11**403 rev8mo ago](https://www.amazon.ae/dp/B0FGJTH16N) [**SHEGLAM Buttery Bliss Blush Stick Cream Milky Makeup Blush Blush - Love Cake**SHEGLAM**$25.95**677 rev1y ago](https://www.amazon.ae/dp/B0F1SLQLZ2) [**essence baby got blush 40**Essence Cosmetics**$12.30**1,227 rev1y ago](https://www.amazon.ae/dp/B0D6NDR12R) [**NYX PROFESSIONAL MAKEUP Buttermelt Powder Blush Booming Pigment Fade and Transfer-Resistant Blush Up to 12 Hours Make Up Wear Vegan Formula - For The Butta**NYX PROFESSIONAL MAKEUP**$28.55**12,269 rev1y ago](https://www.amazon.ae/dp/B0CZ5HLDK9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Catrice Soft Glam Baked Blush 010**Catrice Cosmetics**$19.11**4.5★**▲ 278%**](https://www.amazon.ae/dp/B0FGJTH16N) [**SHEGLAM Camera On Smooth & Blur Primer Mattifying Makeup Base Primer for Smoothing Skin**SHEGLAM**$32.88**4.4★**▲ 184%**](https://www.amazon.ae/dp/B0FNRJJY18) [**SHEGLAM Buttery Bliss Blush Stick Cream Milky Makeup Blush Blush - Love Cake**SHEGLAM**$25.95**4.4★**▲ 149%**](https://www.amazon.ae/dp/B0F1SLQLZ2) [**essence Baby Got Blush 30 Rosé All Day**Essence Cosmetics**$10.84**4.3★**▲ 141%**](https://www.amazon.ae/dp/B0B5RDHJLR) [**SHEGLAM PoutPerfect Moisturizing Solid Lip Gloss Non Sticky Lipstick with Coconut Oil - Sepia Kiss**SHEGLAM**$20.93**4.4★**▲ 76%**](https://www.amazon.ae/dp/B0C7PWM28N)
**~~View all trending →~~**
## **What buyers say about blush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**الجودة الشاملة**17%
*“Good quality”*
**لون**17%
*“Love the color”*
**مناسب للبشرة المختلطة**11%
*“It looks great on the skin”*
**ملائمة الشعر المجعد**8%
*“I do love this hair curler”*
**يشم**7%
*“nice smell”*
**القيمة مقابل المال**6%
*“Overall, it is a great value for the price”*
**رطب/جاف**4%
*“it really kept my lips moisturised for the day”*
**سهولة الاستخدام**4%
*“Works well and easy to use”*
**السطوع/اللمعان/التوهج**3%
*“Amazing glow”*
**ملاءمة الشعر المموج**3%
*“dont worry its amazing it lasts for 3 days for my wavy hair type”*
### **What buyers complain about **
**لون**19%
*“too dark for me”*
**الجودة الشاملة**10%
*“Bad quality and not pigmented at all”*
**الوظيفة - بشكل عام**9%
*“its not working”*
**متانة**9%
*“stopped working after 15 days”*
**سهولة الاستخدام**5%
*“could not use”*
**مقاومة الماء**4%
*“Not waterproof”*
**مناسب للبشرة الجافة**4%
*“it peels off your makeup”*
**الحجم الكلي**4%
*“Big”*
**جودة الطلاء**4%
*“no pigment at all”*
**مناسب للبشرة المختلطة**3%
*“does not blend with the skin evenly”*
### **Top return reasons **
**لون**32%
**المواد/الأجزاء المعيبة**14%
**الوظيفة - بشكل عام**11%
**الجودة الشاملة**8%
**حالة المنتج**6%
**المنتج المعلن عنه مقابل المنتج الفعلي**5%
**سهولة الاستخدام**4%
**الحجم الكلي**2%
**التدفئة**2%
**القيمة مقابل المال**2%
## **Common questions**
- **Is blush profitable to sell on Amazon United Arab Emirates?**
- The niche generates $389K/yr across 72 tracked products. 8 of 12 products launched in the last 360 days are still selling. 90-day search growth is +8.9%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the blush niche?**
- 13 brands and 87 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in blush?**
- Top complaints mined from reviews: لون, الجودة الشاملة, الوظيفة - بشكل عام. The return rate is 2.0%.
- **When does demand for blush peak?**
- Demand peaks in Jun; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the blush niche?**
- Listings span $9.25–$141.73; the average listing price is $29.90 (sweet spot $15–$100). The average incumbent carries 4,263 reviews — the moat a new listing must climb.
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