---
title: "Blue Shampoo — $23K/yr Amazon AE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/ae/beauty/blue-shampoo"
last_updated: "2026-08-02T05:47:27.076Z"
locale: en
meta:
description: "Niche score 41/100 · $23K/yr market · 24K searches/yr · $83.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $23K/yr market · 24K searches/yr · $83.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Blue Shampoo — $23K/yr Amazon AE Niche (2026) - Flapen"
---
# **blue shampoo**
**Skip it**
A small market ($23K/yr) — this niche doesn't clear our bar today.
Market size 6Growth 28Conversion 15Competition 33Returns 94Price range 47Avg price 81Brand share 51Review moat 24Quality gap 79
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$83.84**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$14.09–$193.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+2.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,807.82**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$23K**
$23K/yr · 24K searches
**Signals**[** High Price**](https://flapen.com/research/niches?market=ae&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Arab Emirates niche tracking, blue shampoo is a $23K/yr Amazon United Arab Emirates market (24K searches/yr). The top 5 brands hold 75% of demand. Verdict: Skip it — 41/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blue shampoo market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$42K–$63K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#1,076**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **24%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **82 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**65**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**17%**
- L'Oréal Professionnel Paris20% - TWO OCEANS PROFESSIONAL20% - L'Oreal Paris13% - Matrix12% - FANOLA8% - milk_shake8% - Open — no brand owns it (6 brands, 17%)
## **Top blue shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$1K10%$2K15%$3K20%$5K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TWO OCEANS PROFESSIONAL Regal Blue Toning Shampoo Blue Pigments to Neutralize Brassy Tones Sulfate Free 250 ml**TWO OCEANS PROFESSIONAL**$43.18**3.7★6 rev](https://www.amazon.ae/dp/B0GFMHF3ML) [2**LOréal Professionnel Paris Vitamino Color Spectrum Blue Shampoo - Neutralizes Orange Tones Enhances Shine & Vibrancy Maintains Day 1 Color Vibrancy Hydrates & Strengthens Light Brown Hair 300ml**L'Oréal Professionnel Paris**$120.54**4.0★23 rev](https://www.amazon.ae/dp/B0FDH96K1B) [3**MATRIX Total Results Brass Off Color Depositing Blue Shampoo for Neutralizing Brassy Tones 10.1 Ounce**Matrix**$127.70**4.3★27,313 rev](https://www.amazon.ae/dp/B06VSZ69LL) [4**LOréal Paris Hair Care EverPure Sulfate Free Brass Toning Purple Shampoo for Blonde Bleached Silver or Brown Highlighted Hair 6.8 Fl. Oz**L'Oreal Paris**$56.43**4.5★25,565 rev](https://www.amazon.ae/dp/B07P7L1HFN) [5**LOréal Paris Elvive Color Protect Purple Shampoo 200ml**L'Oreal Paris**$14.09**4.5★553 rev](https://www.amazon.ae/dp/B08TJ9LYF5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TWO OCEANS PROFESSIONAL Regal Blue Toning Shampoo Blue Pigments to Neutralize Brassy Tones Sulfate Free 250 ml**TWO OCEANS PROFESSIONAL**$43.18**6 rev6mo ago](https://www.amazon.ae/dp/B0GFMHF3ML) [**LOréal Professionnel Paris Vitamino Color Spectrum Blue Shampoo - Neutralizes Orange Tones Enhances Shine & Vibrancy Maintains Day 1 Color Vibrancy Hydrates & Strengthens Light Brown Hair 300ml**L'Oréal Professionnel Paris**$120.54**23 rev1y ago](https://www.amazon.ae/dp/B0FDH96K1B) [**milk_shake Cold Brunette Blue Shampoo for Brunettes with Special Blue Pigments for Light Brown or Dark Blonde Hair SLES and Paraben Free - 1.7 Fl Oz (50 ml)**milk_shake**$51.31**180 rev1y ago](https://www.amazon.ae/dp/B0DKZNVQSS) [**Fanola Wonder No Orange Antiarancio Shampoo 350ml**FANOLA**$96.53**1,536 rev2y ago](https://www.amazon.ae/dp/B0CDHMRQFW) [**Fanola Wonder Blue Shampoo for Brunettes - Toning Hair Color Shampoo for Light Brown to Platinum Strands - Neutralizes Orange & Brassy Tones - Vegan & Sulfate-Free (33.8 fl oz)**FANOLA**$193.94**328 rev2y ago](https://www.amazon.ae/dp/B0CDHKQDL7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TWO OCEANS PROFESSIONAL Regal Blue Toning Shampoo Blue Pigments to Neutralize Brassy Tones Sulfate Free 250 ml**TWO OCEANS PROFESSIONAL**$43.18**3.7★**▲ 59%**](https://www.amazon.ae/dp/B0GFMHF3ML) [**MATRIX Total Results Brass Off Color Depositing Blue Shampoo for Neutralizing Brassy Tones 10.1 Ounce**Matrix**$127.70**4.3★**▲ 36%**](https://www.amazon.ae/dp/B06VSZ69LL) [**John Frieda Blue Crush Blue Shampoo and Conditioner Set for Brunettes Crush Brassy Tones for Brunettes 8.3 Fl Oz (Pack of 2)**John Frieda**$97.82**4.1★**▲ 30%**](https://www.amazon.ae/dp/B093WYTBM8) [**milk_shake Cold Brunette Shampoo Special Shampoo for Brown Hair 300 ml Shampoo with Blue Pigment Eliminates Warm Red Orange Reflections**milk_shake**$93.11**4.2★**— 5%**](https://www.amazon.ae/dp/B09T3QKBH5) [**Fanola Wonder Blue Shampoo for Brunettes - Toning Hair Color Shampoo for Light Brown to Platinum Strands - Neutralizes Orange & Brassy Tones - Vegan & Sulfate-Free (33.8 fl oz)**FANOLA**$193.94**4.3★**— 4%**](https://www.amazon.ae/dp/B0CDHKQDL7)
**~~View all trending →~~**
## **What buyers say about blue shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**الجودة الشاملة**47%
*“Excellent product”*
**التصميم الشامل**20%
*“Great 👍🏼 Very good project”*
**يشم**20%
*“its smell is so good”*
**ملمس ناعم**7%
*“Smooth”*
**تصفيف الشعر**7%
*“I liked that this shampoo contains a lot of silicone, which made my hair feel heavier and smoother”*
### **What buyers complain about **
**مانع للتسرب**20%
*“It was leaking”*
**الوظيفة - بشكل عام**20%
*“Doesnt work”*
**رطب/جاف**20%
*“Non drying”*
**القيمة مقابل المال**20%
*“Waste of money makes no difference”*
**لون**20%
*“white bleach no yellow or orange”*
### **Top return reasons **
**مانع للتسرب**26%
**ملائمة الشعر المصبوغ**13%
**الوظيفة - بشكل عام**13%
**لون**9%
**المكونات-إجمالاً**9%
**القيمة مقابل المال**9%
**ملائمة الشعر القصير**4%
**زيتي/دهني**4%
**إهدار الموارد الطبيعية**4%
**المنتج المعلن عنه مقابل المنتج الفعلي**4%
## **Common questions**
- **Is blue shampoo profitable to sell on Amazon United Arab Emirates?**
- The niche generates $23K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.0%. Flapen's verdict: Skip it (41/100).
- **How competitive is the blue shampoo niche?**
- 12 brands and 65 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in blue shampoo?**
- Top complaints mined from reviews: مانع للتسرب, الوظيفة - بشكل عام, رطب/جاف. The return rate is 1.0%.
- **What does it cost to enter the blue shampoo niche?**
- Listings span $14.09–$193.94; the average listing price is $83.84 (sweet spot $15–$100). The average incumbent carries 5,808 reviews — the moat a new listing must climb.
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